（受用一生）
（一）对你不好的人，你不要太介怀，在你一生中，没有人有义务要对你好，除了我和你妈妈。对你好的人，你一定要珍惜、感恩。
（二）没有人是不可代替，没有东西是必须拥有。看透了这一点，将来就算你失去了世间最爱的一切时，也应该明白，这并不是什么大不了的事。
（三）生命是短暂的，今天或许还在浪费着生命，明日会发觉生命已远离你了。因此，愈早珍惜生命，你享受生命的日子也愈多，预期盼望长寿，倒不如早点享受。
（四）爱情只是一种感觉，而这感觉会随时日、心境而改变。如果你的所谓最爱离开你，请你耐心地等候一下，让时日慢慢冲洗，让心灵慢慢沉淀，你的苦就会慢慢淡化。不要过分憧憬爱情的美，不要过分夸大失恋的悲。
（五）虽然，很多有成就的人士都没有受过很多教育，但并不等于不用功读书，就一定可以成功。你学到的知识，就是你拥有的武器。人，可以白手起家，但不可以手无寸铁！
（六）我不会要求你供养我下半辈子，同样地我也不会供养你的下半辈子，当你长大到可以独立的时候，我的责任已经完结。以后，你要坐巴士还是奔驰，吃鱼翅还是粉丝，都要自己负责。
（七）你可以要求自己守信，但不能要求别人守信，你可以要求自己对人好，但不能期待人家对你好。你怎样对人，并不代表人家就会怎样对你，如果看不透这一点，你只会徒添不必要的烦恼。
（八）我买了二十六年的六合彩，还是一穷二白，连三等奖也没有中，这证明人要发达，还是要努力工作才可以，世界上并没有免费的午餐。
（九）爱人只有一次的缘分，无论这辈子我和你会相处多久，也请好好珍惜共聚的时光，下辈子，无论爱与不爱，都不会再见。
Saturday, April 24, 2010
Sunday, April 11, 2010
Green Tea Side Effects Warnings!
Green tea side effects are easily preventable. Before you begin a tea diet, read this guide first to avoid nasty surprises.
When I first started this site, I decided to investigate side effects. I promise myself that I wouldn't make any recommendation without first understanding the risks.
I felt quite stupid at first. After all, even the United States FDA categories tea as "Generally Recognized as Safe". It is the second most consumed beverage after water. What can possibly go wrong?
Tea health benefits are like 1 million times more powerful than its side effects. Observed side effects are few and far between. Discovered health benefits? There are thousands of them.
But there are a few things to be aware of. Sometimes it is better to be safe than sorry.
I have to confess I am not in anyway medically qualified. I tried my best to inform. If you are in doubt, please speak to your medical adviser or post a question at the Tea Side Effects Forum below.
Green Tea Side Effects Alert #1:
When you have too much caffeine.
Tea contains about half the amount of caffeine found in coffee, so moderate consumption of green tea is unlikely to cause problems for the majority of people.
If you are sensitive to caffeine, here are the symptoms to watch out for:
◦restlessness
◦irritability
◦sleeping problems
◦tremor
◦heart palpitations
◦loss of appetite
◦upset stomach
◦nausea
◦frequent urination
◦skin rash
How to deal with tea caffeine? It is like an onion, surrounded by layers of myths. Are you ready to peel and see what is truly inside?
Tea Caffeine
Green Tea Side Effects Alert #2:
When you have a sensitive stomach.
This is very common. Stomach upset is the second most common complaint after caffeine.
A 1984 study concluded that "tea is a potent stimulant of gastric acid, and this can be reduced by adding milk and sugar."
Discover the 10 tips of enjoying a soothing cup of tea without experiencing stomach upset.
Tea and Stomach Gastric Irritation
Green Tea Side Effects Alert #3:
When you are pregnant or are breastfeeding.
Green tea contains caffeine, catechins and tannic acids. All three substances have been linked to pregnancy risks.
In addition, drinking a large amount may cause neural tube birth defect in babies.
Moderate consumption should be okay. But one should consider avoiding it altogether during early pregnancy.
Green Tea When Pregnant
Green Tea Side Effects Alert #4:
When you suffer from, or is susceptible to, iron deficiency anaemia.
Tea is known as a "negative calories" beverage. Not only does it contain virtually no calories, it also block the absorption of certain nutrients.
One key concern is iron mal absorption. A 2001 study reports that green tea extract reduces the absorption of non-heme iron by 25%.
Amazingly, another 2005 study found that long-term drinkers develop protective mechanism by having heavier parotic glands. The protein rich saliva neutralises the harmful effect of tea tannin.
Tea, Iron Absorption and Anemia
Green Tea Side Effects Alert #5:
When you experience PMS.
This is a hard one to call. There is mixed evidence.
A 2005 study found that green tea reduces the level of estrogens in the body.
It is not clear if this aggravates hot flashes. If hot flashes is a concern to you, please exercise caution with any tea beverage.
However, a 2003 study suggests that green tea, when taken with other herbs, may alleviate post menopausal symptoms.
Tea and Hot Flashes
Green Tea Side Effects Alert #6:
When you have young children.
If you have young kids, it is advisable for them not to drink tea.
This is because tea contains caffeine that may over-stimulate. It also contains tannins that may block nutrients absorption such as protein and fats in children.
Can Children Drink Tea Safely?
For older children, it is advisable for them to avoid energy drinks such as Enviga.
According to my friend Dr. Shen, energy drinks contain chemicals such as phosphoric acid, Ace-k and potassium benzoate. They are especially bad for kids, and even adults.
Potential side effects include weak bones, bad teeth, cancers and allergies.
Green Tea Energy Drinks Dangers!
Green Tea Side Effects Alert #7:
When you suffer from or are susceptible to thiamine deficiency.
Okay, I am stretching it a bit here ...
Tea reduces the absorption of thiamine (Vitamin B).
Thiamine deficiency leads to a condition known as beriberi. Once common to sailors, beriberi is now relatively rare in the Western world except for in alcoholics.
Green Tea Side Effects Alert #8:
When you have too many green tea extract tablets.
This is a real risk.
Some people prefer consuming green tea tablets rather than brewing hot tea. That is fine. But it is dangerous to overdose.
How many tablets can you safely consume? There is no clear cut answer, but some guidelines do exist.
Supplement Side Effects
Green Tea Side Effects Alert #9:
When you drink too much.
Drinking too much tea can be dangerous. Especially if the tea is low quality.
A 2005 study raised concerns about instant iced tea.
A middle aged woman was diagnosed with skeletal fluorosis for drinking up to 2 gallons of iced tea daily. Why? Because her green tea contained too much fluoride.
Fluoride in Green Tea - Danger in Lipton Instant Iced Tea!
Want to know which food and beverage may contain too much fluoride? The USDA database, which contains the fluoride content of more than 400 food and beverages, may be just what you need.
Tea and Fluoride - What Does USDA Say?
Green Tea Side Effects Alert #10:
When you have or are prone to forming kidney stones.
This is a hard one to call.
Kidney stones are mineral deposits made up of calcium, uric acid or the amino acid cysteine. At least 3 quarters of kidney stones are composed of calcium combined with phosphate or oxalic acid. Green tea is a concern because it is rich in oxalic acid.
However, contrary to expectations, recent studies suggest that green tea inhibits urinary stone formation and prevents kidney stones...
Tea and Kidney Stones
Green Tea Side Effects Alert #11:
When you are sensitive to tea.
This is another contradicting one ...
Drinking green tea may prevent allergy. But it also contains caffeine and tannin that may cause allergy.
Tea and Allergy
Green Tea Side Effects Alert #12:
Beware of slimming and weight loss teas.
There are many kinds of Chinese slimming and weight loss teas. While green tea is considered safe for long term consumption, slimming and weight loss teas that contain stimulant laxative herbs such as senna leaf and rhubarb root are especially dangerous when consumed in large quantity.
The FDA is on red alert. There have been 4 case reports of young women who died, of which herbal diet tea may be a contributing factor.
Herbal Laxative Tea - Diet Slimming and Constipation Relief?
For an in depth review of tea weight loss properties, visit Weight Loss Tea - How To Be A Successful Loser.
Green Tea Side Effects Alert #13:
When you don't brush your teeth effectively
Drinking tea or coffee stains or discolors the dental plaque, but not the teeth itself.
If the plaque is not completely brushed and flossed away within 24 hours, it begins to harden and becomes what is commonly known as tartar. This tartar is porous and further absorbs stains from other food products.
When a dentist clean your teeth, they remove the tartar and plaque. When the tartar and plaque go away, so do the teeth stains.
Want to find out what's the best ways to prevent teeth stains? Read Tea Staining and Teeth - 5 Whitening and Removal Tips.
Green Tea Side Effects Alert #14:
When you eat lots of tea leaves
The healthiest way to enjoy tea is to brew and drink the liquor. When you drink tea, you are protecting yourself from harmful insoluble solids that may be present in the leaves (such as synthetic pesticide DDT).
Matcha green tea sellers claim that when you consume tea powder, you are maximising its health benefits. This is garbage. Drinking green tea is the safest and most proven way of ingesting green tea antioxidants.
Green Tea Side Effects Alert #15:
When you are on medication or have a medical history.
This is perhaps the most important side effect of which to be aware.
Green tea, like any other tea beverages, can interfere and interact with certain medications. It is wise to avoid drinking any tea beverages 2 hours after taking medications.
Tea and Medical Interaction
Green tea contains caffeine. Caffeine can increase heart rate and blood pressure, although people who consume caffeine regularly don't seem to experience these effects in the long-term.
Caffeine can also increase blood sugar levels. Diabetes patients should drink it cautiously.
The same applies to those with psychological disorders, especially anxiety or panic disorders, and overactive thyroid or hyperthyroidism.
Take care if you have severe liver disease, as the level of caffeine in the blood may build up and last longer.
Finally, if you have any other health concerns, play it safe. Consult with your health adviser before drinking green tea.
When I first started this site, I decided to investigate side effects. I promise myself that I wouldn't make any recommendation without first understanding the risks.
I felt quite stupid at first. After all, even the United States FDA categories tea as "Generally Recognized as Safe". It is the second most consumed beverage after water. What can possibly go wrong?
Tea health benefits are like 1 million times more powerful than its side effects. Observed side effects are few and far between. Discovered health benefits? There are thousands of them.
But there are a few things to be aware of. Sometimes it is better to be safe than sorry.
I have to confess I am not in anyway medically qualified. I tried my best to inform. If you are in doubt, please speak to your medical adviser or post a question at the Tea Side Effects Forum below.
Green Tea Side Effects Alert #1:
When you have too much caffeine.
Tea contains about half the amount of caffeine found in coffee, so moderate consumption of green tea is unlikely to cause problems for the majority of people.
If you are sensitive to caffeine, here are the symptoms to watch out for:
◦restlessness
◦irritability
◦sleeping problems
◦tremor
◦heart palpitations
◦loss of appetite
◦upset stomach
◦nausea
◦frequent urination
◦skin rash
How to deal with tea caffeine? It is like an onion, surrounded by layers of myths. Are you ready to peel and see what is truly inside?
Tea Caffeine
Green Tea Side Effects Alert #2:
When you have a sensitive stomach.
This is very common. Stomach upset is the second most common complaint after caffeine.
A 1984 study concluded that "tea is a potent stimulant of gastric acid, and this can be reduced by adding milk and sugar."
Discover the 10 tips of enjoying a soothing cup of tea without experiencing stomach upset.
Tea and Stomach Gastric Irritation
Green Tea Side Effects Alert #3:
When you are pregnant or are breastfeeding.
Green tea contains caffeine, catechins and tannic acids. All three substances have been linked to pregnancy risks.
In addition, drinking a large amount may cause neural tube birth defect in babies.
Moderate consumption should be okay. But one should consider avoiding it altogether during early pregnancy.
Green Tea When Pregnant
Green Tea Side Effects Alert #4:
When you suffer from, or is susceptible to, iron deficiency anaemia.
Tea is known as a "negative calories" beverage. Not only does it contain virtually no calories, it also block the absorption of certain nutrients.
One key concern is iron mal absorption. A 2001 study reports that green tea extract reduces the absorption of non-heme iron by 25%.
Amazingly, another 2005 study found that long-term drinkers develop protective mechanism by having heavier parotic glands. The protein rich saliva neutralises the harmful effect of tea tannin.
Tea, Iron Absorption and Anemia
Green Tea Side Effects Alert #5:
When you experience PMS.
This is a hard one to call. There is mixed evidence.
A 2005 study found that green tea reduces the level of estrogens in the body.
It is not clear if this aggravates hot flashes. If hot flashes is a concern to you, please exercise caution with any tea beverage.
However, a 2003 study suggests that green tea, when taken with other herbs, may alleviate post menopausal symptoms.
Tea and Hot Flashes
Green Tea Side Effects Alert #6:
When you have young children.
If you have young kids, it is advisable for them not to drink tea.
This is because tea contains caffeine that may over-stimulate. It also contains tannins that may block nutrients absorption such as protein and fats in children.
Can Children Drink Tea Safely?
For older children, it is advisable for them to avoid energy drinks such as Enviga.
According to my friend Dr. Shen, energy drinks contain chemicals such as phosphoric acid, Ace-k and potassium benzoate. They are especially bad for kids, and even adults.
Potential side effects include weak bones, bad teeth, cancers and allergies.
Green Tea Energy Drinks Dangers!
Green Tea Side Effects Alert #7:
When you suffer from or are susceptible to thiamine deficiency.
Okay, I am stretching it a bit here ...
Tea reduces the absorption of thiamine (Vitamin B).
Thiamine deficiency leads to a condition known as beriberi. Once common to sailors, beriberi is now relatively rare in the Western world except for in alcoholics.
Green Tea Side Effects Alert #8:
When you have too many green tea extract tablets.
This is a real risk.
Some people prefer consuming green tea tablets rather than brewing hot tea. That is fine. But it is dangerous to overdose.
How many tablets can you safely consume? There is no clear cut answer, but some guidelines do exist.
Supplement Side Effects
Green Tea Side Effects Alert #9:
When you drink too much.
Drinking too much tea can be dangerous. Especially if the tea is low quality.
A 2005 study raised concerns about instant iced tea.
A middle aged woman was diagnosed with skeletal fluorosis for drinking up to 2 gallons of iced tea daily. Why? Because her green tea contained too much fluoride.
Fluoride in Green Tea - Danger in Lipton Instant Iced Tea!
Want to know which food and beverage may contain too much fluoride? The USDA database, which contains the fluoride content of more than 400 food and beverages, may be just what you need.
Tea and Fluoride - What Does USDA Say?
Green Tea Side Effects Alert #10:
When you have or are prone to forming kidney stones.
This is a hard one to call.
Kidney stones are mineral deposits made up of calcium, uric acid or the amino acid cysteine. At least 3 quarters of kidney stones are composed of calcium combined with phosphate or oxalic acid. Green tea is a concern because it is rich in oxalic acid.
However, contrary to expectations, recent studies suggest that green tea inhibits urinary stone formation and prevents kidney stones...
Tea and Kidney Stones
Green Tea Side Effects Alert #11:
When you are sensitive to tea.
This is another contradicting one ...
Drinking green tea may prevent allergy. But it also contains caffeine and tannin that may cause allergy.
Tea and Allergy
Green Tea Side Effects Alert #12:
Beware of slimming and weight loss teas.
There are many kinds of Chinese slimming and weight loss teas. While green tea is considered safe for long term consumption, slimming and weight loss teas that contain stimulant laxative herbs such as senna leaf and rhubarb root are especially dangerous when consumed in large quantity.
The FDA is on red alert. There have been 4 case reports of young women who died, of which herbal diet tea may be a contributing factor.
Herbal Laxative Tea - Diet Slimming and Constipation Relief?
For an in depth review of tea weight loss properties, visit Weight Loss Tea - How To Be A Successful Loser.
Green Tea Side Effects Alert #13:
When you don't brush your teeth effectively
Drinking tea or coffee stains or discolors the dental plaque, but not the teeth itself.
If the plaque is not completely brushed and flossed away within 24 hours, it begins to harden and becomes what is commonly known as tartar. This tartar is porous and further absorbs stains from other food products.
When a dentist clean your teeth, they remove the tartar and plaque. When the tartar and plaque go away, so do the teeth stains.
Want to find out what's the best ways to prevent teeth stains? Read Tea Staining and Teeth - 5 Whitening and Removal Tips.
Green Tea Side Effects Alert #14:
When you eat lots of tea leaves
The healthiest way to enjoy tea is to brew and drink the liquor. When you drink tea, you are protecting yourself from harmful insoluble solids that may be present in the leaves (such as synthetic pesticide DDT).
Matcha green tea sellers claim that when you consume tea powder, you are maximising its health benefits. This is garbage. Drinking green tea is the safest and most proven way of ingesting green tea antioxidants.
Green Tea Side Effects Alert #15:
When you are on medication or have a medical history.
This is perhaps the most important side effect of which to be aware.
Green tea, like any other tea beverages, can interfere and interact with certain medications. It is wise to avoid drinking any tea beverages 2 hours after taking medications.
Tea and Medical Interaction
Green tea contains caffeine. Caffeine can increase heart rate and blood pressure, although people who consume caffeine regularly don't seem to experience these effects in the long-term.
Caffeine can also increase blood sugar levels. Diabetes patients should drink it cautiously.
The same applies to those with psychological disorders, especially anxiety or panic disorders, and overactive thyroid or hyperthyroidism.
Take care if you have severe liver disease, as the level of caffeine in the blood may build up and last longer.
Finally, if you have any other health concerns, play it safe. Consult with your health adviser before drinking green tea.
Sunday, April 4, 2010
How to Sell Yourself
To get ahead in life, you need to be in the business of selling. If this statement makes you cringe, it is probably because the word “sales” evokes images of annoying telemarketers and pushy car dealers. Relax, though, as this article is about a product so wonderful and special you should have no qualms in selling it. The product? You.
There are endless situations in life where the key to success is the ability to sell yourself to others. In your career, the ability to convince an interviewer that you are the best person for the job is critical. When it comes to relationships, your ability to show your best qualities can be the crucial factor in clinching a date with the girl or guy you want. When you think about it, if you cannot sell yourself as a person to others, you are going to have a difficult time selling them your ideas, your wishes, your needs, your ambitions, your skills, and your experience.
Despite the necessity of being able to sell yourself to others, for many people like myself it does not come naturally. Introversion, shyness, and lack of self-worth are just a few of the obstacles that can potentially get in the way. To overcome such obstacles, I suggest focusing on the following:
Be Sold on Yourself
This is the first, and perhaps most important, aspect to successfully selling yourself to others. Unless it comes naturally, this is probably also the hardest. Being sold on yourself comes down to this: you must be aware of your own self-worth. This means you believe in yourself, have faith in yourself, and have confidence in yourself.
Being sold on yourself is not something that usually happens overnight. For many years, I did not like myself. I can, however, personally attest that it is possible to change your life and gain a sense of self-worth when there was once none. If you struggle with your sense of self-worth, here are just 3 ideas that may help:
•Live in such a way that you would want to be friends with yourself
•Find some time to reflect on what you like about yourself. If this seems hard, start with the smallest of attributes.
•Don’t do anything that will give you cause to feel ashamed later.
Have a Saleable Package
This article is predominately about letting others know about the inner contents of your package. That being said, there is no getting around the fact that people judge others based on their appearance. Some questions you may consider asking yourself are: am I looking after my appearance to the best of my ability? Are my clothes appropriate for the image I wish to project?
Be Positive and Enthusiastic
Can you remember the last time you received poor customer service? Did the person look bored, disinterested, and as if they wanted to be anywhere but that place? Don’t be that person. Positivity and enthusiasm can both be developed, but once again it takes work. Here are a few tips to help you:
•Look for the best in people
•Associate with positive people
•Care deeply about something
•See life as an adventure
•Smile
Be Real and Authentic
Rather than being about who you appear to be, selling yourself is about letting others know who you are as a person. For this reason, lies and half-truths are a recipe for disaster later down the line. By telling the truth, you will earn both trust and respect which, in turn, will help you build a great reputation. Not only that, it will make you feel good about yourself. The last thing you want to do is sell yourself out by compromising your values and principles.
There are endless situations in life where the key to success is the ability to sell yourself to others. In your career, the ability to convince an interviewer that you are the best person for the job is critical. When it comes to relationships, your ability to show your best qualities can be the crucial factor in clinching a date with the girl or guy you want. When you think about it, if you cannot sell yourself as a person to others, you are going to have a difficult time selling them your ideas, your wishes, your needs, your ambitions, your skills, and your experience.
Despite the necessity of being able to sell yourself to others, for many people like myself it does not come naturally. Introversion, shyness, and lack of self-worth are just a few of the obstacles that can potentially get in the way. To overcome such obstacles, I suggest focusing on the following:
Be Sold on Yourself
This is the first, and perhaps most important, aspect to successfully selling yourself to others. Unless it comes naturally, this is probably also the hardest. Being sold on yourself comes down to this: you must be aware of your own self-worth. This means you believe in yourself, have faith in yourself, and have confidence in yourself.
Being sold on yourself is not something that usually happens overnight. For many years, I did not like myself. I can, however, personally attest that it is possible to change your life and gain a sense of self-worth when there was once none. If you struggle with your sense of self-worth, here are just 3 ideas that may help:
•Live in such a way that you would want to be friends with yourself
•Find some time to reflect on what you like about yourself. If this seems hard, start with the smallest of attributes.
•Don’t do anything that will give you cause to feel ashamed later.
Have a Saleable Package
This article is predominately about letting others know about the inner contents of your package. That being said, there is no getting around the fact that people judge others based on their appearance. Some questions you may consider asking yourself are: am I looking after my appearance to the best of my ability? Are my clothes appropriate for the image I wish to project?
Be Positive and Enthusiastic
Can you remember the last time you received poor customer service? Did the person look bored, disinterested, and as if they wanted to be anywhere but that place? Don’t be that person. Positivity and enthusiasm can both be developed, but once again it takes work. Here are a few tips to help you:
•Look for the best in people
•Associate with positive people
•Care deeply about something
•See life as an adventure
•Smile
Be Real and Authentic
Rather than being about who you appear to be, selling yourself is about letting others know who you are as a person. For this reason, lies and half-truths are a recipe for disaster later down the line. By telling the truth, you will earn both trust and respect which, in turn, will help you build a great reputation. Not only that, it will make you feel good about yourself. The last thing you want to do is sell yourself out by compromising your values and principles.
每個人都在推銷自己
很多人聽到sales(銷售員或者推銷員)的時候，或許第一個反應是這是一個沒有保障的工作，起薪不高又靠別人臉色吃飯，還經常需要到處奔波，從另一方面說，如果遇上一個保險、直銷甚至是銀行的推銷員，有時就好像沾上了一塊口香糖，怎麼甩都甩不掉似的，因此很多人在職場上的選擇，除非不得已，否則都不期望自己變成sales。
然而，在有了一定的社會工作經驗之後，面對這些有個業績甚至生存壓力的sales，不管是透過電話或者是街頭上的偶遇，總是會多給他們一點時間，聽聽他們的介紹，而從中會發現，一些sales只是一昧的恭維抬舉你，也有不少人其實對自己所想推銷的產品或者服務不甚了解，但也不乏對自己的工作懷有熱誠，且真正是抱著想把一個好東西推薦給別人的sales……
今天閱讀了一本書，《如何在人生中推銷自己》，是上個世紀全球知名的成功勵志大師拿破崙希爾（Napoleon Hill）的著作，原文名稱為《Selling yourself》，這書開宗明義提到，每個人總是不斷的對外推銷自己，無論你是誰，或從事什麼職業，每當遇見一個人、向他人解釋、和人通電話或表達自己的觀點時，你就在推銷最寶貴的財富-你自己。
這是一個很有意思的話題，而也一針見血，不管你有多高的學歷，有多麼學問淵博，如果不知道如何把自己推銷出去，那麼你就不會成功，這是不僅是一門學問，更是一種藝術，只有用心的人才能真正學會！
書中提到兩個案例，的確讓人感同身受，99%的人在購買人壽保險時不知道自己的保單上寫了什麼，更有甚者，他們看上去似乎根本就不關心這些。真正吸引他們的是保險推銷員令人愉快的個性，而這些推銷員深知養成這種個性的價值所在；此外，每一個真正精明的辯護律師都知道，任何試圖恭維法官的舉動都相當於拿當事人的案件去冒險。
那麼如何才是推銷自己的最好方式呢？
作者提到了需要遵守的28個原則以及規避的26個不良的習慣，或許這些都是人人都知道的常理，但卻從未切身注意或認真執行過的一些事項，在這些原則或者不良習慣之外，我認為書中提到最關鍵的其實是「真誠、坦承」、「個性、魅力」、「目的、驅動」。
真誠與坦誠可以說是最基本的，這關係到個人的信譽，也是能否長久經營個人或者一個事業的必要關鍵，真誠是可以讓人感覺得到你的用心，而坦誠則更能贏得別人的信任，這是莫名的恭維奉承所無法做到的，而且路遙知馬力，真誠與坦誠給人很多的收益，不只是在推銷這件事上，更可以贏得人脈、友情，並讓這個關係長久保持著…
個性與魅力則是另一個重要的環節，這關係到你的事業的發展大小，要學會建立個人或者事業的使命、魅力以及價值觀，並且樂於分享，用以影響感染別人，這有點類似洗腦，而最高竿之處就在於「對別人產生影響，而又不會激怒別人」，就像Apple的產品系列一樣，有一群忠誠的用戶，再結合了上述的真誠與坦誠，將使你成為一個受歡迎的人(或事業)。
最後一個目的與驅動，相對於前兩者是屬於對內自期許的，冷靜理性的幫自己制定一個目的遠景，不斷的提醒自己專注在你的目的遠景上，想像得達到這個目標的美好，並隨時驅動著自己保持著正面積極的熱誠，只要熱情不減，縱使遇到困難，都可以產生源源不斷的靈感，並找到突破點…
其實，多數這些勵志的圖書都在闡述這些觀念，或許真正吸引我的是這本書的書名，我們不應該排斥所謂推銷的工作，因為這不僅是個人職涯上一個重要的關鍵，也是每個事業的根本，無法把自己或者產品推銷出去，一次都是空談，所以有機會把這些相關的勵志書籍拿出來翻閱一下，搞不好會給我們更多繼續向前的動力。
然而，在有了一定的社會工作經驗之後，面對這些有個業績甚至生存壓力的sales，不管是透過電話或者是街頭上的偶遇，總是會多給他們一點時間，聽聽他們的介紹，而從中會發現，一些sales只是一昧的恭維抬舉你，也有不少人其實對自己所想推銷的產品或者服務不甚了解，但也不乏對自己的工作懷有熱誠，且真正是抱著想把一個好東西推薦給別人的sales……
今天閱讀了一本書，《如何在人生中推銷自己》，是上個世紀全球知名的成功勵志大師拿破崙希爾（Napoleon Hill）的著作，原文名稱為《Selling yourself》，這書開宗明義提到，每個人總是不斷的對外推銷自己，無論你是誰，或從事什麼職業，每當遇見一個人、向他人解釋、和人通電話或表達自己的觀點時，你就在推銷最寶貴的財富-你自己。
這是一個很有意思的話題，而也一針見血，不管你有多高的學歷，有多麼學問淵博，如果不知道如何把自己推銷出去，那麼你就不會成功，這是不僅是一門學問，更是一種藝術，只有用心的人才能真正學會！
書中提到兩個案例，的確讓人感同身受，99%的人在購買人壽保險時不知道自己的保單上寫了什麼，更有甚者，他們看上去似乎根本就不關心這些。真正吸引他們的是保險推銷員令人愉快的個性，而這些推銷員深知養成這種個性的價值所在；此外，每一個真正精明的辯護律師都知道，任何試圖恭維法官的舉動都相當於拿當事人的案件去冒險。
那麼如何才是推銷自己的最好方式呢？
作者提到了需要遵守的28個原則以及規避的26個不良的習慣，或許這些都是人人都知道的常理，但卻從未切身注意或認真執行過的一些事項，在這些原則或者不良習慣之外，我認為書中提到最關鍵的其實是「真誠、坦承」、「個性、魅力」、「目的、驅動」。
真誠與坦誠可以說是最基本的，這關係到個人的信譽，也是能否長久經營個人或者一個事業的必要關鍵，真誠是可以讓人感覺得到你的用心，而坦誠則更能贏得別人的信任，這是莫名的恭維奉承所無法做到的，而且路遙知馬力，真誠與坦誠給人很多的收益，不只是在推銷這件事上，更可以贏得人脈、友情，並讓這個關係長久保持著…
個性與魅力則是另一個重要的環節，這關係到你的事業的發展大小，要學會建立個人或者事業的使命、魅力以及價值觀，並且樂於分享，用以影響感染別人，這有點類似洗腦，而最高竿之處就在於「對別人產生影響，而又不會激怒別人」，就像Apple的產品系列一樣，有一群忠誠的用戶，再結合了上述的真誠與坦誠，將使你成為一個受歡迎的人(或事業)。
最後一個目的與驅動，相對於前兩者是屬於對內自期許的，冷靜理性的幫自己制定一個目的遠景，不斷的提醒自己專注在你的目的遠景上，想像得達到這個目標的美好，並隨時驅動著自己保持著正面積極的熱誠，只要熱情不減，縱使遇到困難，都可以產生源源不斷的靈感，並找到突破點…
其實，多數這些勵志的圖書都在闡述這些觀念，或許真正吸引我的是這本書的書名，我們不應該排斥所謂推銷的工作，因為這不僅是個人職涯上一個重要的關鍵，也是每個事業的根本，無法把自己或者產品推銷出去，一次都是空談，所以有機會把這些相關的勵志書籍拿出來翻閱一下，搞不好會給我們更多繼續向前的動力。
我是黎智英
某天跟朋友聊天的過程，不經意又提到了黎智英的幾本書，因為對於自己的下一步選擇有所遲疑，因而再度把《我是黎智英》一書當作枕邊書，每天晚上睡前就當做看故事書一樣重新翻閱了一次，這不是一本新書，或許是因為個人經歷的關係，對於書中所描述的創業或者經營理念，突然有了一種新的體會，甚至讓我越讀越興奮…
當然黎智英先生這幾年下來經營的媒體事業之後，外界對於其人的評價褒貶不一，同時畢竟是自傳體的文章描述，或許也可能缺乏所謂的中立性，然而就事論事，純粹站在經營管理面的角度來看待這本書的內容，不談其他社會環境流傳的風風火火的八卦以及是非，我認為最起碼黎智英是一個很熱愛生活、很有熱情、也是一個擁有智慧的人…
一個從小因為家境清寒而外出闖蕩到後來白手起家的人，他一路奮鬥努力所累積下來寶貴的人生經驗，這一篇篇的看似很輕鬆的故事當中，無不透露出其人生的態度，更勝於我們在冠冕堂皇的教科書中所得到的呆板知識，甚至讓人打自內心表示認同，並且拍案叫絕的智慧理念，從中我看到了一個很真實的人生故事，沒有虛偽以及一些言不及義的言談，他甚至坦白的說出過去一些為了目的不得手段的事蹟…
書中透過不少其人生經歷過的事件，用以形容創業、創新、專注的重要性，也讓我們知道人才管理、信念、簡化工作流程的重要性，而這些理念跟我們過去所認知的事有極大的差異性的，我忍不住想節錄書中的一些內容來豐富這篇文章，如下：
「創業的人不一定聰明，也可能不太聰明…創業是從無知開始的。一盤事先便可以計畫好的生意，哪還會有發展的空間？故此一早便計畫出來的生意，是最容易失敗的生意…創業就是unexpected，創作一些原來預料不到的事…面對無知所產生的錯誤，透過解決問題，去創造一個從來沒有出現過的事情，這才是創業…」
「在創業的初期，錢其實越少越好，因為創業的過程是一個學習的過程，你開始時的事業越大，你繳的學費也越多…」
「為了分散注意力，會議的時間以四十五分鐘為限。每個參加會議的人都要預先準備好問題，而這些問題都要集中在內部運作上和顧客面對的困難，不得提出假設和預測(我從不相信預測這一回事)，這樣便可以避免浪費時間、精力胡扯了。我看過太多無的放矢的胡扯會議了…」
「我相信要贏對方，最好的方法就是集中精神發揮自己的優勢。要知道自己有什麼長處與短處已經不容易，更何況要了解對方的…設想對方會出什麼招數，進而謀求對策，不是比一心二用還要艱難嗎…我不相信Michael比我聰明六倍。如果我們的經營模式比他的簡單六倍，我不是KISS- Keep it Simple, Stupid有機會取勝了嗎？」
「要發展事業、過好的生活，先便要知道自己的弱點是什麼。避開這些弱點，優點自然在工作和生活的環節中呈現出來。故此我以為做人不用總是去想自己的優點是什麼，只顧提防自己的弱點便好了…」
「維繫員工與公司的關係，不是肝膽相照的忠誠，而是秉正不阿的操守…有些老闆對忠誠的定義是：如果你真的對我忠誠，那麼少些薪水、辛苦些，你也該繼續跟我做事，不該跳槽。這不是忠誠，這是純粹佔人便宜，是百分之百的虛偽…以對待市場的方式對待員工：滿足不了好的員工，公司亦會倒閉…」
節錄了這些《我是黎智英》一書我認為經典的語錄，很多跟我過去失敗的創業經驗不謀而合的理念，可以了解黎智英是個實踐重於理論的人，邊做邊學習成長，也因此成功的快，理論需要執行力去應證，從行動中又發現新的理論，他的成功並非偶然，值得我們學習…
＊本文大量節錄《我是黎智英》(商周出版，2007)的內容，也真誠推薦給對於自己的生涯、事業規劃正茫然不知所措的朋友們…
當然黎智英先生這幾年下來經營的媒體事業之後，外界對於其人的評價褒貶不一，同時畢竟是自傳體的文章描述，或許也可能缺乏所謂的中立性，然而就事論事，純粹站在經營管理面的角度來看待這本書的內容，不談其他社會環境流傳的風風火火的八卦以及是非，我認為最起碼黎智英是一個很熱愛生活、很有熱情、也是一個擁有智慧的人…
一個從小因為家境清寒而外出闖蕩到後來白手起家的人，他一路奮鬥努力所累積下來寶貴的人生經驗，這一篇篇的看似很輕鬆的故事當中，無不透露出其人生的態度，更勝於我們在冠冕堂皇的教科書中所得到的呆板知識，甚至讓人打自內心表示認同，並且拍案叫絕的智慧理念，從中我看到了一個很真實的人生故事，沒有虛偽以及一些言不及義的言談，他甚至坦白的說出過去一些為了目的不得手段的事蹟…
書中透過不少其人生經歷過的事件，用以形容創業、創新、專注的重要性，也讓我們知道人才管理、信念、簡化工作流程的重要性，而這些理念跟我們過去所認知的事有極大的差異性的，我忍不住想節錄書中的一些內容來豐富這篇文章，如下：
「創業的人不一定聰明，也可能不太聰明…創業是從無知開始的。一盤事先便可以計畫好的生意，哪還會有發展的空間？故此一早便計畫出來的生意，是最容易失敗的生意…創業就是unexpected，創作一些原來預料不到的事…面對無知所產生的錯誤，透過解決問題，去創造一個從來沒有出現過的事情，這才是創業…」
「在創業的初期，錢其實越少越好，因為創業的過程是一個學習的過程，你開始時的事業越大，你繳的學費也越多…」
「為了分散注意力，會議的時間以四十五分鐘為限。每個參加會議的人都要預先準備好問題，而這些問題都要集中在內部運作上和顧客面對的困難，不得提出假設和預測(我從不相信預測這一回事)，這樣便可以避免浪費時間、精力胡扯了。我看過太多無的放矢的胡扯會議了…」
「我相信要贏對方，最好的方法就是集中精神發揮自己的優勢。要知道自己有什麼長處與短處已經不容易，更何況要了解對方的…設想對方會出什麼招數，進而謀求對策，不是比一心二用還要艱難嗎…我不相信Michael比我聰明六倍。如果我們的經營模式比他的簡單六倍，我不是KISS- Keep it Simple, Stupid有機會取勝了嗎？」
「要發展事業、過好的生活，先便要知道自己的弱點是什麼。避開這些弱點，優點自然在工作和生活的環節中呈現出來。故此我以為做人不用總是去想自己的優點是什麼，只顧提防自己的弱點便好了…」
「維繫員工與公司的關係，不是肝膽相照的忠誠，而是秉正不阿的操守…有些老闆對忠誠的定義是：如果你真的對我忠誠，那麼少些薪水、辛苦些，你也該繼續跟我做事，不該跳槽。這不是忠誠，這是純粹佔人便宜，是百分之百的虛偽…以對待市場的方式對待員工：滿足不了好的員工，公司亦會倒閉…」
節錄了這些《我是黎智英》一書我認為經典的語錄，很多跟我過去失敗的創業經驗不謀而合的理念，可以了解黎智英是個實踐重於理論的人，邊做邊學習成長，也因此成功的快，理論需要執行力去應證，從行動中又發現新的理論，他的成功並非偶然，值得我們學習…
＊本文大量節錄《我是黎智英》(商周出版，2007)的內容，也真誠推薦給對於自己的生涯、事業規劃正茫然不知所措的朋友們…
牛顿，爱因斯坦，老子为你揭示人类财富密码
第一课、300多年前，牛顿为我们揭示了股市运行3大定律
1、惯性定律：一切公司在任何情况下，在主营业务没有增长时，公司的内在价值保持不变。
2、第二定律：公司的赚钱能力（净利润） ＝ 净资产 × 净资产收益率，净资产收益率就是赚钱加速度。
3、第三定律：公司的价值 和 公司在经营期内的净现金流入，大小相等。
课后练习题：
1、平安靠融资获得1500亿，是否可以判断平安的价值增加1500亿，请用惯性定律做答。
2、公司当期盈余 和 净资产收益率，哪个可以用作判断公司未来赚钱能力？请用第二定律做答。
3、张裕B和张裕A在的净现金流入一样，那么二者价值一样吗？ 请用第三定律做答。
恭喜你，中学毕业了
第二课、100多年前，有个叫阿尔伯特·爱因斯坦的犹太小孩，20岁的时候，悟出了人类财富密码。
E=mC^2, 其中E表示你拥有的财富，m表示你的本金，C表示保住本金。如果你每一次操作都能保住本金，你就坐上了光速的翅膀，这就是“慢即是快”
课后练习题：
4、如果你的本金经常受到损失，你会很快积累财富吗。
恭喜你，大学毕业了！
第三课、其实，早在2500年前，伟大的先秦思想家 老子 揭示了人类和财富的秘密：
道生一，一生二，二生三，三生万物。
你先赚到第1块钱，然后从1块钱赚到2块钱，从2块钱赚到3块钱，等你赚到3块钱后，你就知道了致富的秘密。你就可以富甲天下了。
但是第一块钱是从哪里来的，是“道”生的，“道”就是你自己。
课后练习题：
5、如果健康没了，你的财富是多少？
恭喜你，博士毕业了！
1、惯性定律：一切公司在任何情况下，在主营业务没有增长时，公司的内在价值保持不变。
2、第二定律：公司的赚钱能力（净利润） ＝ 净资产 × 净资产收益率，净资产收益率就是赚钱加速度。
3、第三定律：公司的价值 和 公司在经营期内的净现金流入，大小相等。
课后练习题：
1、平安靠融资获得1500亿，是否可以判断平安的价值增加1500亿，请用惯性定律做答。
2、公司当期盈余 和 净资产收益率，哪个可以用作判断公司未来赚钱能力？请用第二定律做答。
3、张裕B和张裕A在的净现金流入一样，那么二者价值一样吗？ 请用第三定律做答。
恭喜你，中学毕业了
第二课、100多年前，有个叫阿尔伯特·爱因斯坦的犹太小孩，20岁的时候，悟出了人类财富密码。
E=mC^2, 其中E表示你拥有的财富，m表示你的本金，C表示保住本金。如果你每一次操作都能保住本金，你就坐上了光速的翅膀，这就是“慢即是快”
课后练习题：
4、如果你的本金经常受到损失，你会很快积累财富吗。
恭喜你，大学毕业了！
第三课、其实，早在2500年前，伟大的先秦思想家 老子 揭示了人类和财富的秘密：
道生一，一生二，二生三，三生万物。
你先赚到第1块钱，然后从1块钱赚到2块钱，从2块钱赚到3块钱，等你赚到3块钱后，你就知道了致富的秘密。你就可以富甲天下了。
但是第一块钱是从哪里来的，是“道”生的，“道”就是你自己。
课后练习题：
5、如果健康没了，你的财富是多少？
恭喜你，博士毕业了！
Saturday, April 3, 2010
Can You Choose To Be A Luckier Person?
Yesterday morning I was walking to work, when a crumpled up piece of green and white paper on the street caught my eye.
Money! There it was, a dollar bill that someone had accidentally tossed away – it was my lucky day!
Now, you might say – relax girl, it’ s just a dollar… But the truth is, how often do you find paper money waiting for you o n the streets of New York City? I was in the right place at the right time - just lucky, I guess!
I’ll be honest, the idea of luck has always sort of tormented me. I love the idea of just happening upon good fortune, but I’ve never liked the notion that our lives are just left to such chance. Or maybe I just hadn’t been looking at it the right way..
The more I thought about it, the more I became convinced that we could actually choose to be lucky or unlucky. Have you ever noticed that it’s always the down in the dumps people who seem to “never win anything” – you know the type! And have you noticed that some of the “luckiest” people you know are also some of the most positive people you know too? Perhaps it’s a chick en and egg scenario, but I tend to believe that it’s the person who controls the ir luck, not the ot her way around. So, here are some simple ways you ca n choose to be a luckier person!
Stay Open to Opportunity
Do we really need to remind you of the “When life gives you lemons make lemonade” cliché?! When you start seeing the opportunity that is right in front of your eyes, you’ll instantly feel like a luckier person! Feeling run-down and exhausted you have to wake up so early for work? Take a moment to appreciate the sunrise – you wouldn’t see it if you were still snoozing in bed!
Seize the Moment
Speaking of clichés, why do you think Carpe Diem is also such a popular saying? Want to compliment your co-worker on a job well done, but not sure if you should reach out? I mean, why would she care what little old you have to say? Go for it! She may just want to partner with you on the next big project!
Be Kind & Respectful to Everyone You Meet
That first impression will last, and you never know who will bring you an opportunity down the road! If you are bitchy and terse with the receptionist in the waiting room and then find out she is actually the doctor’s wife (!) is that an example of you being unlucky? Or of you being a negative person?
Positivity B reeds “ L uck”
Positive people have a magnetic pull to them – they pull goodness towards themselves, the same way negative people repel it. Karma, ladies, karma. The other day at Target a man cut in front of me to grab a shopping cart. Of course I wanted to tell him to ‘F’ Off, but I took a deep breathe and smiled instead. He paused, turned around and gave me a shopping cart first — and then went back to get one for himself. If you put positive energy into the world chances are you will receive it in return – this may appear as luck but is really just a by-product of your good energy.
Stay In The Game
Have ever noticed how so many bands, actors and other artists seem to hit it big overnight? It’s NOT true! In fact, most people who become ‘instantly’ successful have actually been working hard for that break for years.
So: DON’T GIVE UP.
Good things- aka luck- come to those who ACTIVELY wait!
So, if you want to change your luck, try changing your outlook. Who knows just how many crumpled up dollar bills you might find in the street? But, seriously, if it’s stuck in some really nasty looking NYC garbage, the luckiest thing to do may be to just keep walking!
Money! There it was, a dollar bill that someone had accidentally tossed away – it was my lucky day!
Now, you might say – relax girl, it’ s just a dollar… But the truth is, how often do you find paper money waiting for you o n the streets of New York City? I was in the right place at the right time - just lucky, I guess!
I’ll be honest, the idea of luck has always sort of tormented me. I love the idea of just happening upon good fortune, but I’ve never liked the notion that our lives are just left to such chance. Or maybe I just hadn’t been looking at it the right way..
The more I thought about it, the more I became convinced that we could actually choose to be lucky or unlucky. Have you ever noticed that it’s always the down in the dumps people who seem to “never win anything” – you know the type! And have you noticed that some of the “luckiest” people you know are also some of the most positive people you know too? Perhaps it’s a chick en and egg scenario, but I tend to believe that it’s the person who controls the ir luck, not the ot her way around. So, here are some simple ways you ca n choose to be a luckier person!
Stay Open to Opportunity
Do we really need to remind you of the “When life gives you lemons make lemonade” cliché?! When you start seeing the opportunity that is right in front of your eyes, you’ll instantly feel like a luckier person! Feeling run-down and exhausted you have to wake up so early for work? Take a moment to appreciate the sunrise – you wouldn’t see it if you were still snoozing in bed!
Seize the Moment
Speaking of clichés, why do you think Carpe Diem is also such a popular saying? Want to compliment your co-worker on a job well done, but not sure if you should reach out? I mean, why would she care what little old you have to say? Go for it! She may just want to partner with you on the next big project!
Be Kind & Respectful to Everyone You Meet
That first impression will last, and you never know who will bring you an opportunity down the road! If you are bitchy and terse with the receptionist in the waiting room and then find out she is actually the doctor’s wife (!) is that an example of you being unlucky? Or of you being a negative person?
Positivity B reeds “ L uck”
Positive people have a magnetic pull to them – they pull goodness towards themselves, the same way negative people repel it. Karma, ladies, karma. The other day at Target a man cut in front of me to grab a shopping cart. Of course I wanted to tell him to ‘F’ Off, but I took a deep breathe and smiled instead. He paused, turned around and gave me a shopping cart first — and then went back to get one for himself. If you put positive energy into the world chances are you will receive it in return – this may appear as luck but is really just a by-product of your good energy.
Stay In The Game
Have ever noticed how so many bands, actors and other artists seem to hit it big overnight? It’s NOT true! In fact, most people who become ‘instantly’ successful have actually been working hard for that break for years.
So: DON’T GIVE UP.
Good things- aka luck- come to those who ACTIVELY wait!
So, if you want to change your luck, try changing your outlook. Who knows just how many crumpled up dollar bills you might find in the street? But, seriously, if it’s stuck in some really nasty looking NYC garbage, the luckiest thing to do may be to just keep walking!
我是黎智英
黎智英，用一元港幣從香港街頭起家，沒有受過教育，卻能靠著流利的英語闖進紐約成衣業，閱讀複雜的經濟理論。先後創立公明織造廠，佐丹奴成衣連鎖，《壹周刊》與《蘋果日報》，身價超過五億美元。
三十年的創業生涯，他說︰簡單，才能專注；專注，才能成功。
我要偷渡到香港必先進澳門，當時，進入澳門只能攜帶一元港幣，臨走前母親偷偷將一塊小金條?在我的內褲裡。在拱北關檢查站排隊等候檢查的時候，有個女人因為私藏金器而被官員押走，我驚慌之下用手指把褲袋戳破一個洞，伸手拔出金條，讓它沿著大腿滑落，再重重將之踩入泥土裡。經過檢查哨時，官員並沒有搜我的身，可是踏出關口的那一剎那，我沒有懊悔，我為自己的決定高興。因為，我要逃離貧困，去澳門是我唯一的路，除此之外我別無選擇。
一個人，只要能認清「我別無選擇」的現實，就能體悟到「謙遜」，而「謙遜」正是簡化事業和簡化人生的第一步。在構思如何挽救佐丹奴時，我不時回想走過拱北關的那一刻。面對當時競爭條件好過佐丹奴許多的對手G2000，我下定決心簡化公司的運作，我心想，如果我的經營模式比你簡單六倍，那麼，只要我不比你笨六倍，我豈會沒有贏的機會？
無論做人或做事，簡單才能專注。但是簡單令人生畏，大多數的人都喜歡保有許多選擇，愈是重要的事情便要愈多的選擇。殊不知選擇愈多，事情愈複雜，如果我們將生命裡重要的事情都複雜化，那我們必死無疑。
若你問我在近六十年的複雜人生裡找出了什麼條理，這條理便是簡單。無論經營事業還是人生，我們都要時刻提醒自己，有什麼是我們應該要放棄的？
作者簡介 黎智英
1948年出生在貧窮的廣東農村，12歲那年，他乘著舢舨船偷渡到香港，進入成衣工廠當童工，月薪8美元。他一路經營自己，做到成衣廠的經理，卻因公司的一場記過處分，下定決心自己創業。1981年，他成立佐丹奴（Giordano）成衣連鎖店，快速打響名號；1989年，創辦《壹周刊》（Next），正式進入媒體事業，繼發行量破紀錄達到15萬本的《壹周刊》後，1995年又創辦《蘋果日報》，發行量超過70萬份，此時他擁有的財富已超過5億美元。1999年6月創辦「蘋果速銷」（adMart），以線上零售為主，虧損10億港幣（台幣40億元）。2001年創辦台灣《壹周刊》，2003年創辦台灣《蘋果日報》。
三十年的創業生涯，他說︰簡單，才能專注；專注，才能成功。
我要偷渡到香港必先進澳門，當時，進入澳門只能攜帶一元港幣，臨走前母親偷偷將一塊小金條?在我的內褲裡。在拱北關檢查站排隊等候檢查的時候，有個女人因為私藏金器而被官員押走，我驚慌之下用手指把褲袋戳破一個洞，伸手拔出金條，讓它沿著大腿滑落，再重重將之踩入泥土裡。經過檢查哨時，官員並沒有搜我的身，可是踏出關口的那一剎那，我沒有懊悔，我為自己的決定高興。因為，我要逃離貧困，去澳門是我唯一的路，除此之外我別無選擇。
一個人，只要能認清「我別無選擇」的現實，就能體悟到「謙遜」，而「謙遜」正是簡化事業和簡化人生的第一步。在構思如何挽救佐丹奴時，我不時回想走過拱北關的那一刻。面對當時競爭條件好過佐丹奴許多的對手G2000，我下定決心簡化公司的運作，我心想，如果我的經營模式比你簡單六倍，那麼，只要我不比你笨六倍，我豈會沒有贏的機會？
無論做人或做事，簡單才能專注。但是簡單令人生畏，大多數的人都喜歡保有許多選擇，愈是重要的事情便要愈多的選擇。殊不知選擇愈多，事情愈複雜，如果我們將生命裡重要的事情都複雜化，那我們必死無疑。
若你問我在近六十年的複雜人生裡找出了什麼條理，這條理便是簡單。無論經營事業還是人生，我們都要時刻提醒自己，有什麼是我們應該要放棄的？
作者簡介 黎智英
1948年出生在貧窮的廣東農村，12歲那年，他乘著舢舨船偷渡到香港，進入成衣工廠當童工，月薪8美元。他一路經營自己，做到成衣廠的經理，卻因公司的一場記過處分，下定決心自己創業。1981年，他成立佐丹奴（Giordano）成衣連鎖店，快速打響名號；1989年，創辦《壹周刊》（Next），正式進入媒體事業，繼發行量破紀錄達到15萬本的《壹周刊》後，1995年又創辦《蘋果日報》，發行量超過70萬份，此時他擁有的財富已超過5億美元。1999年6月創辦「蘋果速銷」（adMart），以線上零售為主，虧損10億港幣（台幣40億元）。2001年創辦台灣《壹周刊》，2003年創辦台灣《蘋果日報》。
Top 15 Dating Mistakes Guys Make
Okay fellas, the ladies have to hand it to you-- you do a lot of things to make our hearts swoon. You surprise us by taking the initiative to invite us out to dinner-- where we will undoubtedly enjoy a romantic meal by candlelight, talk for hours, spoon feed each other creme brulee-- wait a minute, are those your friends from college about to sit with us? And you wonder why we're mad later. Needless to say, sometimes guys trip up their own game with the ladies without even realizing it. Here's a list of the most common dating mistakes guys make-- so you can keep your game in check.
1. Overly possessive
Stop. Just, stop. If the girl is dating you, she obviously wants to be with you doofus-- there's no need to call her every hour, resort to extreme PDA to show the world she's yours, or be on her back all the time about her guy friends. It's not sweet, it's stifling, and nobody wants to date a guy like that. Except that chick from Twilight-- we guess there are a few here and there that are into that whole creepily possessive, smothering, super jealous deal.
2. Gross living space
Dorm room, apartment, house, condo, parent's basement-- wherever you live, there's no excuse for it to be dirty. No, it doesn't have to be "Suzy Homemaker" clean, but she'll notice the Doritos crumbs from last night's March Madness party, the empty beer cans, and the dreaded dirty socks littering the floor. While your lady friend shouldn't be dating you solely based on your living space, a decently clean room shows her that you not only take care of yourself, but also put in the effort to make her feel comfortable in your home.
3. Acting like a tough guy
Oh, you have muscles and testosterone? We never noticed. No, really c'mon guys-- girls know it, you know it, and other guys know it. You're a man, grrrrrr. So why do some guys start stupid, unnecessary scuffles ("Come at my bro")? News flash-- fights just make us scared, not impressed. So just play it cool and save everyone the stress.
4. Acting differently around your friends
The merging of the two worlds of friends and GF is a delicate task (one that most guys seem to bomb). Just as your main squeeze wouldn't want the 411 about the hot chick your ex-frat buddy hooked up with last weekend, the same goes for your bros not wanting to hear about your latest antiquing excursion. Play it cool, keep the conversations neutral, and your friends will like your new girl as much as you do (well hopefully not as much).
5. Saying they'll do XYZ with no follow through
Everyone has a cell phone these days. Seriously, if you haven't jumped on the 21st century bandwagon yet then you probably aren't reading this and are more likely holed up in the mountains catching fish with your bare hands and wrestling bears. Case in point-- we're betting you have access to a telephone. So stop making excuses and just call a girl when you say you will.
6. Flirting with/checking out other women
Most women have a slight case of the "green eyed monster," but it's relatively easy to keep the beast at bay-- unless given just cause. That quick glance at the waitress' cha-chas? Being overly friendly with your knockout coworker? Talking a little too much about Megan Fox? Yep, she'll notice. We get that you have hormones-- trust us we do, too (especially when it comes to anyone whose last name is Badgley, Pitt, or Damon)-- but do yourself a favor and keep them under control around us, or jealousy will rear its head. And yes, it will get ugly.
7. Baby talk in bed
Urban dictionary defines baby talk as "the cutesy gibberish spoken by 1. Babies and 2. Adults speaking to animals and babies." It's a bizarre phenomenon really, when grown adults turn into babbling idiots in the cute faces of their pets. That said, while it's endearing with puppies and bunnies, girls don't want to be spoken to like that-- particularly in the bedroom.
8. Expecting her to act like your mother
Newsflash-- women are nurturing creatures. Sometimes men try to abuse their goodwill and start treating them more like mothers than girlfriends-- especially in a cohabitation scenario. After all, she's not there to be a mommy replacement-- to clean up after you, take in your dry cleaning, or "make you a sandwich" (thanks teenage boys everywhere for perpetuating this sexist comment). In short, man up mamma's boy and get your act together.
9. Letting your friends dictate your life
Ladies get it-- your bros, brahs, wingmen, fellas, buddies, etc. are really important to you. What women find really aggravating, however, is when you let your friends dictate your life. Ever taken a friend's advice like "make her jealous to win her back?" Wow, good one man-- she just broke up with you. See, while their intentions may be good, they're not experts, and girls would prefer that you discuss your relationship issues with them instead.
10. Threatened by her job
Sometimes it seems as though the best way to test a man's commitment isn't to gauge his reaction when his significant other is down in the dumps-- after all, anybody can deliver ice cream and rented movies-- but rather gauge his reaction in the face of success. If the BF is overjoyed for his GF, he is definitely a keeper. However, far too often, men are threatened by a woman's success-- two words guys-- not cool.
11. Hypocritical standards
Nobody likes a hypocrite. That annoying "do as I say, not what I do" mentality loses its merit fast-- especially when it translates to your relationship. Either adhere to the standards you go by for her, or run the risk of coming off as controlling.
12. Not having your own life away from her
Scientifically speaking, in the first six months of dating, dopamine and serotonin levels peak, creating a form of obsession with your significant other. Once you transition out of this phase, you feel attached to your partner deeply, but often begin pursuing interests that have fallen by the wayside. Just don't forget the step where you start persuing those other interests. Nobody likes a needy guy.
13. Bringing up previous relationships
Talking about an ex a lot-- whether in a positive light, as in "I'm totally at peace with the situation," or in a negative light-- i.e. "I can't believe I dated that w----," sends one very clear, unnerving message-- he's not over his ex. Bringing up past girlfriends to use as ammo in a fight is a terrible idea-- lest you want to start WWIII. You don't have to ignore her existence, but you also don't need to bring up her name in every convo, either.
14. Treating others poorly
When men are first dating someone casually and trying to impress them, one major red flag is when they treat people poorly. While we sincerely hope he won't go as far as to put a fumbling waiter in a headlock, just being rude to a taxi driver or making a scene with the cashier worries ladies that they may be dating a narcissistic psycho.
15. Inflated ego
When it comes to dating, big ego = big turn-off. No one likes a know-it-all with an inflated sense of self. When guys talk a big game or boast about past conquests, it makes girls wonder what they're over-compensating for-- and chances are that they won't stay in the relationship long enough to find out.
1. Overly possessive
Stop. Just, stop. If the girl is dating you, she obviously wants to be with you doofus-- there's no need to call her every hour, resort to extreme PDA to show the world she's yours, or be on her back all the time about her guy friends. It's not sweet, it's stifling, and nobody wants to date a guy like that. Except that chick from Twilight-- we guess there are a few here and there that are into that whole creepily possessive, smothering, super jealous deal.
2. Gross living space
Dorm room, apartment, house, condo, parent's basement-- wherever you live, there's no excuse for it to be dirty. No, it doesn't have to be "Suzy Homemaker" clean, but she'll notice the Doritos crumbs from last night's March Madness party, the empty beer cans, and the dreaded dirty socks littering the floor. While your lady friend shouldn't be dating you solely based on your living space, a decently clean room shows her that you not only take care of yourself, but also put in the effort to make her feel comfortable in your home.
3. Acting like a tough guy
Oh, you have muscles and testosterone? We never noticed. No, really c'mon guys-- girls know it, you know it, and other guys know it. You're a man, grrrrrr. So why do some guys start stupid, unnecessary scuffles ("Come at my bro")? News flash-- fights just make us scared, not impressed. So just play it cool and save everyone the stress.
4. Acting differently around your friends
The merging of the two worlds of friends and GF is a delicate task (one that most guys seem to bomb). Just as your main squeeze wouldn't want the 411 about the hot chick your ex-frat buddy hooked up with last weekend, the same goes for your bros not wanting to hear about your latest antiquing excursion. Play it cool, keep the conversations neutral, and your friends will like your new girl as much as you do (well hopefully not as much).
5. Saying they'll do XYZ with no follow through
Everyone has a cell phone these days. Seriously, if you haven't jumped on the 21st century bandwagon yet then you probably aren't reading this and are more likely holed up in the mountains catching fish with your bare hands and wrestling bears. Case in point-- we're betting you have access to a telephone. So stop making excuses and just call a girl when you say you will.
6. Flirting with/checking out other women
Most women have a slight case of the "green eyed monster," but it's relatively easy to keep the beast at bay-- unless given just cause. That quick glance at the waitress' cha-chas? Being overly friendly with your knockout coworker? Talking a little too much about Megan Fox? Yep, she'll notice. We get that you have hormones-- trust us we do, too (especially when it comes to anyone whose last name is Badgley, Pitt, or Damon)-- but do yourself a favor and keep them under control around us, or jealousy will rear its head. And yes, it will get ugly.
7. Baby talk in bed
Urban dictionary defines baby talk as "the cutesy gibberish spoken by 1. Babies and 2. Adults speaking to animals and babies." It's a bizarre phenomenon really, when grown adults turn into babbling idiots in the cute faces of their pets. That said, while it's endearing with puppies and bunnies, girls don't want to be spoken to like that-- particularly in the bedroom.
8. Expecting her to act like your mother
Newsflash-- women are nurturing creatures. Sometimes men try to abuse their goodwill and start treating them more like mothers than girlfriends-- especially in a cohabitation scenario. After all, she's not there to be a mommy replacement-- to clean up after you, take in your dry cleaning, or "make you a sandwich" (thanks teenage boys everywhere for perpetuating this sexist comment). In short, man up mamma's boy and get your act together.
9. Letting your friends dictate your life
Ladies get it-- your bros, brahs, wingmen, fellas, buddies, etc. are really important to you. What women find really aggravating, however, is when you let your friends dictate your life. Ever taken a friend's advice like "make her jealous to win her back?" Wow, good one man-- she just broke up with you. See, while their intentions may be good, they're not experts, and girls would prefer that you discuss your relationship issues with them instead.
10. Threatened by her job
Sometimes it seems as though the best way to test a man's commitment isn't to gauge his reaction when his significant other is down in the dumps-- after all, anybody can deliver ice cream and rented movies-- but rather gauge his reaction in the face of success. If the BF is overjoyed for his GF, he is definitely a keeper. However, far too often, men are threatened by a woman's success-- two words guys-- not cool.
11. Hypocritical standards
Nobody likes a hypocrite. That annoying "do as I say, not what I do" mentality loses its merit fast-- especially when it translates to your relationship. Either adhere to the standards you go by for her, or run the risk of coming off as controlling.
12. Not having your own life away from her
Scientifically speaking, in the first six months of dating, dopamine and serotonin levels peak, creating a form of obsession with your significant other. Once you transition out of this phase, you feel attached to your partner deeply, but often begin pursuing interests that have fallen by the wayside. Just don't forget the step where you start persuing those other interests. Nobody likes a needy guy.
13. Bringing up previous relationships
Talking about an ex a lot-- whether in a positive light, as in "I'm totally at peace with the situation," or in a negative light-- i.e. "I can't believe I dated that w----," sends one very clear, unnerving message-- he's not over his ex. Bringing up past girlfriends to use as ammo in a fight is a terrible idea-- lest you want to start WWIII. You don't have to ignore her existence, but you also don't need to bring up her name in every convo, either.
14. Treating others poorly
When men are first dating someone casually and trying to impress them, one major red flag is when they treat people poorly. While we sincerely hope he won't go as far as to put a fumbling waiter in a headlock, just being rude to a taxi driver or making a scene with the cashier worries ladies that they may be dating a narcissistic psycho.
15. Inflated ego
When it comes to dating, big ego = big turn-off. No one likes a know-it-all with an inflated sense of self. When guys talk a big game or boast about past conquests, it makes girls wonder what they're over-compensating for-- and chances are that they won't stay in the relationship long enough to find out.
从偷渡客到传媒大亨
从偷渡客到香港大亨
黎智英1948年12月出生于广州的一个大资本家家庭。新中国成立后,其父逃往香港,家产被抄没,其母也被批斗后送去劳改。十几岁的黎智英开始在电影院摆小摊或到火车站帮人拿行李赚钱养活自己和弟妹。一次在火车站,一个香港旅客给了他一块巧克力,他觉得吃到了天下美味并幻想对岸的香港必是人间天堂,于是萌发了偷渡香港的念头。
12岁时,黎智英孤身一人偷渡到香港,并找到了在香港的姨妈。但姨妈生活并不富裕,当晚姨妈甚至不能留他在家过夜,连夜送他到工厂。那晚,他睡在工厂,做了一名童工,而他也开始意识到原来香港并非如他想象中的那样美好,也有穷人。他由童工做起,逐漸获得老板赏识,20多岁便成为厂里最年轻的经理。
同许多白手起家的香港富豪类似,黎智英的第一桶金来自股市。1973年底,黎智英用公司的7000元分红进入股市,一年就赚了25万港币。接着他用这第一桶金开办了自己的工厂,做服装加工,并于1981年开设了属于自己的第一家品牌店——佐丹奴。开始几年生意不济,年年亏损,黎智英曾一度想结束此生意,但他不断从失败中总结经验,探索经营之道,几经波折和起落,佐丹奴终于成为了香港及内地的畅销品牌,黎智英也成为了香港服装界的名人。
1990年,迫于经营压力,黎智英将自己的佐丹奴股份全部低价售出,但跟着香港就爆发了金融风暴,这一看似无奈的蚀本买卖反而阴差阳错地令黎智英躲过一劫。黎智英把工作重心转向传媒业,并于1990年正式创办了《壹周刊》,1995年又创办了《苹果日报》,将粗俗轰动的坊间消息与政经新闻合刊销售,迅速在香港打开销路。《壹周刊》在港的发行量曾达到破纪录的15万份,《苹果日报》的日发行量也曾高达70万份。2001年和2003年,他又相继创办了台湾版《壹周刊》和《苹果日报》。黎智英本人也因此成为港台地区颇有影响力的传媒大亨。
大亨自诩的成功经验
黎智英事业成功后,常常与别人谈论自己的成功往事。他认为自己成功的因素很多,但主要有以下两条:
一是深谙人生取舍进退之道。黎智英自称其对人生的取舍之度把握得很好,知道什么该舍、什么该得。偷渡香港时,妈妈缝了一块金子在他裤子里作为到香港后安身立命的费用,在排队过关时,他发现私带东西会被警察拖出队伍,无法过关。于是他便将裤子弄烂,将金子顺裤管丢在泥泞的地上,又用脚将其踏人泥中。多年后,黎智英回忆此事时,,依然印象深刻,“我一点都未曾后悔,不能为了一块金子断送我一生最关键的一次机会。”此外,尽管黎智英靠炒股挣得第一桶金,但他认为炒股只是权宜之计,不是致富的根本,之后他再不沾手股市,一直至今。
二是敢闯敢拼,惯出“怪招”、“奇招”。黎智英办事胆量之大、手段之怪,在业界颇有名气,他的公司文化之一就是“放胆尝试,不怕失败”。黎智英在经营佐丹奴时,为了走出困境,关闭了原先大部分零售店,解雇了70%的员工,并聘请了没有相关行业经验的人担任主管,这些被业内人士认为自毁前程的做法却使得佐丹奴起死回生。之后,黎智英以毫无经验的外行身份进入香港传媒界,在被认为“半年内必死”的情况下,通过震撼性暴料、狗仔似的采访、价格战等手段在香港传媒界打开局面,在很短的时间里就把《壹周刊》和《苹果日报》做成了台港地区最畅销的传媒刊物。他的这些做法至今还被香港业界人士视为传奇并被效仿沿用至今。
看不透的“肥佬黎”
在和黎智英有过接触的人眼中,他是一个琢磨不透、百思不得其解的“怪人”、“奇人”。
和黎智英共过事的人都知道这个人风格很果断他会不惜重金聘请员工,年终给高分红,会把25%的股权分给员工;但他也常常大规模解雇职员,甚至在几年内把手下大部分员工都替换掉。黎智英在生活上很体贴员工,但他也常常因为一言不合,在一夜之间解雇同甘共苦多年的业务骨干,即使是对那些为其打拼多年的“元老功臣”,他也毫不留情。黎智英对人性的弱点十分清楚,有一套独特的用人之术。
在香港女性眼中,“肥佬黎”却是一个爱家的好男人。黎智英经历过两次婚姻,先后育有6个子女。他自小离家,走澳门、跑香港,走南闯北,长期漂泊。他自称家庭能给他安定和温暖的感觉,对他来讲非常重要,他的第一次婚姻不顺,离婚后前妻离港出国,他竟然带着3个孩子历时半年在全球“千里寻妻”,希望挽回婚姻,但最终没有成功。之后,他又对《南华早报》的记者李韵琴一见钟情。为了追求她,黎智英暂放事业,竟跟着她旅居法国以“千里求妻”,并最终获得芳心。
黎智英1948年12月出生于广州的一个大资本家家庭。新中国成立后,其父逃往香港,家产被抄没,其母也被批斗后送去劳改。十几岁的黎智英开始在电影院摆小摊或到火车站帮人拿行李赚钱养活自己和弟妹。一次在火车站,一个香港旅客给了他一块巧克力,他觉得吃到了天下美味并幻想对岸的香港必是人间天堂,于是萌发了偷渡香港的念头。
12岁时,黎智英孤身一人偷渡到香港,并找到了在香港的姨妈。但姨妈生活并不富裕,当晚姨妈甚至不能留他在家过夜,连夜送他到工厂。那晚,他睡在工厂,做了一名童工,而他也开始意识到原来香港并非如他想象中的那样美好,也有穷人。他由童工做起,逐漸获得老板赏识,20多岁便成为厂里最年轻的经理。
同许多白手起家的香港富豪类似,黎智英的第一桶金来自股市。1973年底,黎智英用公司的7000元分红进入股市,一年就赚了25万港币。接着他用这第一桶金开办了自己的工厂,做服装加工,并于1981年开设了属于自己的第一家品牌店——佐丹奴。开始几年生意不济,年年亏损,黎智英曾一度想结束此生意,但他不断从失败中总结经验,探索经营之道,几经波折和起落,佐丹奴终于成为了香港及内地的畅销品牌,黎智英也成为了香港服装界的名人。
1990年,迫于经营压力,黎智英将自己的佐丹奴股份全部低价售出,但跟着香港就爆发了金融风暴,这一看似无奈的蚀本买卖反而阴差阳错地令黎智英躲过一劫。黎智英把工作重心转向传媒业,并于1990年正式创办了《壹周刊》,1995年又创办了《苹果日报》,将粗俗轰动的坊间消息与政经新闻合刊销售,迅速在香港打开销路。《壹周刊》在港的发行量曾达到破纪录的15万份,《苹果日报》的日发行量也曾高达70万份。2001年和2003年,他又相继创办了台湾版《壹周刊》和《苹果日报》。黎智英本人也因此成为港台地区颇有影响力的传媒大亨。
大亨自诩的成功经验
黎智英事业成功后,常常与别人谈论自己的成功往事。他认为自己成功的因素很多,但主要有以下两条:
一是深谙人生取舍进退之道。黎智英自称其对人生的取舍之度把握得很好,知道什么该舍、什么该得。偷渡香港时,妈妈缝了一块金子在他裤子里作为到香港后安身立命的费用,在排队过关时,他发现私带东西会被警察拖出队伍,无法过关。于是他便将裤子弄烂,将金子顺裤管丢在泥泞的地上,又用脚将其踏人泥中。多年后,黎智英回忆此事时,,依然印象深刻,“我一点都未曾后悔,不能为了一块金子断送我一生最关键的一次机会。”此外,尽管黎智英靠炒股挣得第一桶金,但他认为炒股只是权宜之计,不是致富的根本,之后他再不沾手股市,一直至今。
二是敢闯敢拼,惯出“怪招”、“奇招”。黎智英办事胆量之大、手段之怪,在业界颇有名气,他的公司文化之一就是“放胆尝试,不怕失败”。黎智英在经营佐丹奴时,为了走出困境,关闭了原先大部分零售店,解雇了70%的员工,并聘请了没有相关行业经验的人担任主管,这些被业内人士认为自毁前程的做法却使得佐丹奴起死回生。之后,黎智英以毫无经验的外行身份进入香港传媒界,在被认为“半年内必死”的情况下,通过震撼性暴料、狗仔似的采访、价格战等手段在香港传媒界打开局面,在很短的时间里就把《壹周刊》和《苹果日报》做成了台港地区最畅销的传媒刊物。他的这些做法至今还被香港业界人士视为传奇并被效仿沿用至今。
看不透的“肥佬黎”
在和黎智英有过接触的人眼中,他是一个琢磨不透、百思不得其解的“怪人”、“奇人”。
和黎智英共过事的人都知道这个人风格很果断他会不惜重金聘请员工,年终给高分红,会把25%的股权分给员工;但他也常常大规模解雇职员,甚至在几年内把手下大部分员工都替换掉。黎智英在生活上很体贴员工,但他也常常因为一言不合,在一夜之间解雇同甘共苦多年的业务骨干,即使是对那些为其打拼多年的“元老功臣”,他也毫不留情。黎智英对人性的弱点十分清楚,有一套独特的用人之术。
在香港女性眼中,“肥佬黎”却是一个爱家的好男人。黎智英经历过两次婚姻,先后育有6个子女。他自小离家,走澳门、跑香港,走南闯北,长期漂泊。他自称家庭能给他安定和温暖的感觉,对他来讲非常重要,他的第一次婚姻不顺,离婚后前妻离港出国,他竟然带着3个孩子历时半年在全球“千里寻妻”,希望挽回婚姻,但最终没有成功。之后,他又对《南华早报》的记者李韵琴一见钟情。为了追求她,黎智英暂放事业,竟跟着她旅居法国以“千里求妻”,并最终获得芳心。
吉利董事长李书福：从照相师到“汽车疯子”
吉利集团董事长李书福，不仅有着“汽车狂人”的别号，甚至被业内人士称为“汽车疯子”，他直率敢为的性格早已为外界所熟知。
十几年前，当李书福带着他的吉利汽车第一次出现在汽车市场上的时候，人们评价他异想天开，对于他的产品——吉利汽车，人们的评价是“它就是廉价和粗糙的代名词”。当时更多的人可能会这样想，让他蹦跶去吧，让他自生自灭吧。十几年过去了，吉利不仅活下来了，实力还不断壮大，吉利汽车——这个从中国农村走出来的穷小子还要迎娶世界顶级的明星——沃尔沃。
李书福是在浙江台州一个贫穷落后的山村长大的，19岁就试水商海，1982年，就拿着父亲给的120块钱做起了照相生意，掘到了第一桶金。时间到了1984年，李书福的简历，基本上都是从这一年开始写起，此时他的名头是黄岩县石曲冰箱配件厂厂长。
在吉利汽车流传的故事是，这一年前后，李书福有一次去一个小鞋厂定做一双皮鞋，发现鞋厂的4个工人都在给冰箱做一种元件。回家后，李书福也开始生产这种冰箱零部件。1986年，李书福作了个更大的决定——建厂生产北极花牌电冰箱。1989年，李书福这个26岁的北极花冰箱厂厂长，已经是一个实足的千万富翁。1991年，发现造汽车能够产生巨大利润，李书福不顾家人的激烈反对，毅然投入到他的造车梦中。
不过，由于当时国家审批的限制，李书福的汽车梦未能实现。汽车没造成，李书福开始造摩托车。他创造的全国第一家生产摩托车的民营企业取得了巨大的利润，但是李书福还是对他的汽车梦念念不忘。当时，他自己只有一辆破旧的小面包。“我不想花很多钱去买，我觉得那不值得，我觉得自己去造就行啦。”李书福说。
李书福说，最初搞汽车，他自己根本不懂，技术、人才、资金，可以说什么都没有。支撑李书福开始艰难的汽车产业之路的只有一个信念，四个字——相信未来。在李书福眼里，造汽车无非就是这样几个步骤，并不太难。“汽车是个现代工业，它必须体现模块化大生产的特征，因此四个轮子，一个车身，发动机，加沙发就构成了一辆汽车。”
一个中国最早做汽车梦的民营企业家，最终开着他的吉利轿车破冰而来，将中国车市搅的涛翻浪涌，接连引爆中国车市4次降价风潮，开创中国车市的新未来。汽车“疯子”李书福虽然一直在制造行业里摸爬滚打，他还有浓厚的诗人气质，比如他这样形容自己，形容从事制造业的同仁。
李书福：一批又一批痴心人，天天向苍穹倾诉，夜夜同月亮相约。
在决定要收购沃尔沃之后，李书福被推到了风口浪尖，他要面对各式各样的质疑。也许印证了诗人李书福的秉性，他说其实自己很孤单，吉利也很孤单。
作为一个有着7000多名员工的汽车公司的董事长，李书福是中国富豪排行榜上的常客，但有报道说，李书福会经常穿件工作服到职工食堂吃饭，不喝酒，陪客人也就两三个小菜，有人说李书福很抠门，生活上很节俭。可为了自己的造车梦，李书福愿意倾其所有，迎娶汽车豪门贵族沃尔沃。他的执著，应该是源于他的性格。
李书福：我的缺点是娘胎里给我带来的比较刚烈的性格，这种脾气不太好，性格不太刚烈，不够柔，太直白。
李书福今年47岁，退休前，他希望自己吉利汽车能进入全球汽车行业排名的前10位。
十几年前，当李书福带着他的吉利汽车第一次出现在汽车市场上的时候，人们评价他异想天开，对于他的产品——吉利汽车，人们的评价是“它就是廉价和粗糙的代名词”。当时更多的人可能会这样想，让他蹦跶去吧，让他自生自灭吧。十几年过去了，吉利不仅活下来了，实力还不断壮大，吉利汽车——这个从中国农村走出来的穷小子还要迎娶世界顶级的明星——沃尔沃。
李书福是在浙江台州一个贫穷落后的山村长大的，19岁就试水商海，1982年，就拿着父亲给的120块钱做起了照相生意，掘到了第一桶金。时间到了1984年，李书福的简历，基本上都是从这一年开始写起，此时他的名头是黄岩县石曲冰箱配件厂厂长。
在吉利汽车流传的故事是，这一年前后，李书福有一次去一个小鞋厂定做一双皮鞋，发现鞋厂的4个工人都在给冰箱做一种元件。回家后，李书福也开始生产这种冰箱零部件。1986年，李书福作了个更大的决定——建厂生产北极花牌电冰箱。1989年，李书福这个26岁的北极花冰箱厂厂长，已经是一个实足的千万富翁。1991年，发现造汽车能够产生巨大利润，李书福不顾家人的激烈反对，毅然投入到他的造车梦中。
不过，由于当时国家审批的限制，李书福的汽车梦未能实现。汽车没造成，李书福开始造摩托车。他创造的全国第一家生产摩托车的民营企业取得了巨大的利润，但是李书福还是对他的汽车梦念念不忘。当时，他自己只有一辆破旧的小面包。“我不想花很多钱去买，我觉得那不值得，我觉得自己去造就行啦。”李书福说。
李书福说，最初搞汽车，他自己根本不懂，技术、人才、资金，可以说什么都没有。支撑李书福开始艰难的汽车产业之路的只有一个信念，四个字——相信未来。在李书福眼里，造汽车无非就是这样几个步骤，并不太难。“汽车是个现代工业，它必须体现模块化大生产的特征，因此四个轮子，一个车身，发动机，加沙发就构成了一辆汽车。”
一个中国最早做汽车梦的民营企业家，最终开着他的吉利轿车破冰而来，将中国车市搅的涛翻浪涌，接连引爆中国车市4次降价风潮，开创中国车市的新未来。汽车“疯子”李书福虽然一直在制造行业里摸爬滚打，他还有浓厚的诗人气质，比如他这样形容自己，形容从事制造业的同仁。
李书福：一批又一批痴心人，天天向苍穹倾诉，夜夜同月亮相约。
在决定要收购沃尔沃之后，李书福被推到了风口浪尖，他要面对各式各样的质疑。也许印证了诗人李书福的秉性，他说其实自己很孤单，吉利也很孤单。
作为一个有着7000多名员工的汽车公司的董事长，李书福是中国富豪排行榜上的常客，但有报道说，李书福会经常穿件工作服到职工食堂吃饭，不喝酒，陪客人也就两三个小菜，有人说李书福很抠门，生活上很节俭。可为了自己的造车梦，李书福愿意倾其所有，迎娶汽车豪门贵族沃尔沃。他的执著，应该是源于他的性格。
李书福：我的缺点是娘胎里给我带来的比较刚烈的性格，这种脾气不太好，性格不太刚烈，不够柔，太直白。
李书福今年47岁，退休前，他希望自己吉利汽车能进入全球汽车行业排名的前10位。
李书福_百度百科
从业经历
一不怕苦二不怕穷 浙商李书福闯荡成汽车大亨
有人预计，李书福的身家已经升到大陆富豪第25位，而当初他不过是一个120元创业起家、在冰箱行业赚到第一桶金、在海南地产热中摔过大跟头的年轻人。他的几次起起落落集中体现了浙商两种突出的精神气质：面对机会精明，敢为天下先；认准的事不放弃，对失败无所惧。
开照相馆
“我是在浙江台州一个贫穷落后的山村长大的。”李书福说：“第一不怕苦，第二不怕穷，第三当然更喜欢致富了！”他敢闯敢拼，豁得出去。
他最早算得上做生意，应该是1982年的照相生意。“当时就是父亲给了120元。”李书福说。那年，李书福19岁，高中毕业。
“刚开始根本不是照相馆，就是买了个小相机，骑个破自行车满街给人照相。”李书福并不愿多回忆那段历史。
会讲故事的台州人，把这段创业的故事中的李书福，说成是背着相机在公园里瞎转悠的“野照相”———“来，来，同志过来照张相。”见了逛公园的拉着照相，直到现在，一些二级城市的公园里还有这样的生意人。
李书福的照相生意做得不错，半年后赚到1000元，他正式开起了照相馆。
“垃圾”淘金
一年以后，李书福迈出办企业的第一步。
“我选的工业项目都是别人做不了的。”李书福说是在“垃圾”中提取金银。
李书福经常买一些零件自己组装照相机。喜欢鼓捣的李书福，在洗相的过程中发现，用一种药水浸泡，可以把废弃物中的金银分离出来。李书福开始把分离提取出来的金银背到杭州出售。后来干脆关了照相馆，专门做这个买卖。
为这个项目，李书福投资了1万元。虽然这些钱大部分来自生意不错的照相馆，但李书福还是义无反顾地把照相馆关了门。
“这个到现在别人还做不了。”李书福至今对这个生财之道感觉良好。
冰箱“逃兵”
时间到了1984年。
后来，李书福的简历，基本上都是从这一年开始写起，此时他的名头是黄岩县石曲冰箱配件厂厂长。
在吉利汽车流传的故事是，这一年前后，李书福有一次去一个小鞋厂定做一双皮鞋，发现鞋厂的4个工人都在给冰箱做一种元件。
现在看来，浙江所谓的“小狗经济”，那时就已经开始了。
那时候，冰箱在北方一些城市还绝对是供不应求。李书福回家后也开始生产这种冰箱零部件。据说，一开始，李书福就是自己一个人生产，然后装包里，骑自行车把零部件送到冰箱厂。后来，李书福和其他几个兄弟一起成立了冰箱配件厂，他出任厂长。
“当时的效益非常好，一年营业额有四五千万元。”吉利集团一位老员工回忆。
这时李书福做出了一个更大决定———生产电冰箱。在1985年前后，民营经济还没有获得正式承认，电冰箱这种国家统一配售商品，不可能获得有关部门批准生产。
但李书福决定冒险。
1986年，李书福在自己研发、生产出电冰箱关键零部件蒸发器后，组建了黄岩县北极花电冰箱厂，生产北极花电冰箱。
“我们电冰箱非常成功。”6月14日，靠在吉利汽车台州路桥生产基地会议室的沙发上，李书福“吹牛”。
“到1989年5月，冰箱销售额已达4000多万元，并与青岛红星厂合作，为红星厂生产冰箱、冰柜。”有老员工介绍。
北极花冰箱当时已成为国内冰箱行业的名牌产品。1989年，李书福这个26岁的北极花冰箱厂厂长，已经是一个实足的千万富翁。
但冒险让李书福付出了代价。
1989年6月，国家电冰箱实行定点生产，民营背景、戴着乡镇企业“红顶”的北极花，自然没有列入定点生产企业名单。
后来，李书福离开北极花怀揣上千万元来到深圳，身份是学生。这是李书福第一次外出学习，到目前为止，他分别在深圳、上海、哈尔滨三地的大学进修学习过，他能说一口较流利的英语。
其实，现在国内冰箱行业的名牌美的与科龙，当时同样没有上国家的定点目录，但它们还是通过各种办法坚持生产了。这可能对后来李书福虽然没有取得轿车生产目录，却坚持要通过各种办法生产汽车是一个推动。
在深圳学习期间，因为装修宿舍，李书福发现一种进口装修材料市场前景不错。随即返回浙江台州，联合兄弟开始重新创业，生产这种材料。装修材料给李书福家族带来了巨大的成功，直到现在，这份产业每年还有上亿元的利润。
海南之败
李书福最大的商业失败在海南。1992年前后海南房地产热潮正猛，李书福带着数千万元赶赴海南。
“海南地产热那一段，几千万全赔了，人都回不来了。”李书福说，“这一段就不要讲了嘛。”
李书福在海南进行房地产生意不到两年，做了些什么项目，李书福很少向外人谈起，在他个人的介绍中，这一段也被省略。海南房地产的失败，李书福说，给他最大的教训就是：“我只能做实业。”
一个月前，吉利汽车实现香港上市。李书福说，有关资本市场的事，有专门的人来做。“我不懂这一块。”
足球投资
与他在海南房地产失败不太为人所知不同，李书福从足球行业仓促退出那一段时间，他几乎天天上新闻。
2001年3月16日，吉利集团与广州签署协议进入广州足球队，随后广州吉利足球队晋级甲A失败。10月4日李书福宣布退出足球行业。但他没有选择默默地退出，而是揭开了国内足球的一些“黑幕”。“足球黑幕”因为李书福的高调退出以及他点名道姓的批评而成了热点话题。之后，媒体开始了一轮又一轮的足球“反黑打假”时，被冠上“大炮”之名的李书福又选择了沉默，到现在，他几乎不再提及这段历史。
“失败，这些都是实践的过程，这些是在学校里学不到的。”李书福说。
李书福所领导的吉利集团及其整车制造产业
集团总部设在杭州，在浙江临海、宁波、路桥和上海、兰州、济南、湘潭建有六个汽车整车制造基地，拥有年产30万辆整车的生产能力。集团现有吉利自由舰、吉利金刚、吉利远景、上海华普、美人豹等八大系列30多个整车产品。上述产品全部通过国家的3C认证，并达到欧III排放标准，部分产品达到欧IV标准，吉利拥有上述产品的完全知识产权。
从福特收购沃尔沃(volvo)
2010年3月28日，中国发展最快的汽车制造商之一浙江吉利控股集团有限收购沃尔沃(volvo)签署协议公司（简称：吉利集团）在瑞典哥德堡，宣布已与福特汽车签署最终股权收购协议，获得沃尔沃轿车公司（简称：沃尔沃轿车）100%的股权以及相关资产（包括知识产权）。吉利集团以18亿美元收购沃尔沃100%股权的协议。这是中国民营企业近年来，在海外最大的一起知名企业收购案，吉利集团一举成为中国和全球汽车制造业的耀眼明星。吉利董事长李书福随后对凤凰卫视记者表示，未来的沃尔沃是吉利的、是中国的，更是世界的。[1]
社会评价
李书福先生作风民主、办事果断。决策前他能集思广益、博采众长、虚心听取专家学者和经营管理班子其他成员的意见，并深入实际搞市场调查和可行性研究，一旦决策则意志坚定、雷厉风行，不达目标誓不放弃。1995年以来他做出的重大决策很少失误，使公司始终沿着正确方向，保持高速增长。
获得成功的根源
李书福为什么会成功？更多的人关注李书福就是希望得到他成功的答案，因此，“李书福创业”成为百度搜索中有关李书福问题所用的最多的关键词。
回答这个问题，无异于回答为什么浙江商人能成功。
有关浙商最著名的描述：“有浙商的地方就有市场”和“有市场的地方就有浙商”。其实，这两句话从另一个角度回答了李书福他们成功的原因。
尽管李书福的成功可能会有很多我们外人根本看不到的原因，但如果总结李书福创业的过程中最重要因素，最起码有两条：一是敢为天下先；二是认准了就不放弃。
看李书福的几次成功的创业，从电冰箱到摩托车再到汽车，每一次都走在了别人的前面。全国上下还在“割资本主义尾巴”的年代，李书福他们就开始“闯红灯”按市场经济的思想做生意，这成就了“有浙商就有市场”的声誉。
李书福有一句名言：“少谈点金钱，多谈点精神。”这句话高度总结了他获得财富的经验。为天下之先，说来容易，横看世间人，你一生有几次敢为天下先？其实，这是精神问题，不是赚钱的技术问题。
李书福能走到今天，与他“偏执”的性格关系密切。李书福每次做出吉利集团重大转折性的决定后，会义无反顾地去追求，就是所谓的认准了不放弃。当然，认准不放弃，包含两层意思，首先是认准了，然后就去追求。
李书福8年前开始进入汽车行业，但他说13年前，他已经预测到今天国内汽车行业的市场状况。因此，在此之前他不止一次地说，吉利进入汽车行业的时机把握是最佳的，“早一年不行，晚一年也不行”。2005年，国内民营企业开始一窝蜂进入汽车行业，这其中包括已经退出的浙江企业奥克斯。“我当时就预测奥克斯进入汽车行业不会成功。”李书福为了证明他所说的准确性，给记者拿来了他前年发表的一篇有关民营造车热的文章，指着文章说，“这可不是吹呢！”可见他对这个市场了解得透彻。
而李书福对汽车行业的“追求”当初被说成是“李疯子”。因为市场对汽车有需求，李书福就认准了去追求，这大概就是“有市场就有浙商”理论的来源吧。
一不怕苦二不怕穷 浙商李书福闯荡成汽车大亨
有人预计，李书福的身家已经升到大陆富豪第25位，而当初他不过是一个120元创业起家、在冰箱行业赚到第一桶金、在海南地产热中摔过大跟头的年轻人。他的几次起起落落集中体现了浙商两种突出的精神气质：面对机会精明，敢为天下先；认准的事不放弃，对失败无所惧。
开照相馆
“我是在浙江台州一个贫穷落后的山村长大的。”李书福说：“第一不怕苦，第二不怕穷，第三当然更喜欢致富了！”他敢闯敢拼，豁得出去。
他最早算得上做生意，应该是1982年的照相生意。“当时就是父亲给了120元。”李书福说。那年，李书福19岁，高中毕业。
“刚开始根本不是照相馆，就是买了个小相机，骑个破自行车满街给人照相。”李书福并不愿多回忆那段历史。
会讲故事的台州人，把这段创业的故事中的李书福，说成是背着相机在公园里瞎转悠的“野照相”———“来，来，同志过来照张相。”见了逛公园的拉着照相，直到现在，一些二级城市的公园里还有这样的生意人。
李书福的照相生意做得不错，半年后赚到1000元，他正式开起了照相馆。
“垃圾”淘金
一年以后，李书福迈出办企业的第一步。
“我选的工业项目都是别人做不了的。”李书福说是在“垃圾”中提取金银。
李书福经常买一些零件自己组装照相机。喜欢鼓捣的李书福，在洗相的过程中发现，用一种药水浸泡，可以把废弃物中的金银分离出来。李书福开始把分离提取出来的金银背到杭州出售。后来干脆关了照相馆，专门做这个买卖。
为这个项目，李书福投资了1万元。虽然这些钱大部分来自生意不错的照相馆，但李书福还是义无反顾地把照相馆关了门。
“这个到现在别人还做不了。”李书福至今对这个生财之道感觉良好。
冰箱“逃兵”
时间到了1984年。
后来，李书福的简历，基本上都是从这一年开始写起，此时他的名头是黄岩县石曲冰箱配件厂厂长。
在吉利汽车流传的故事是，这一年前后，李书福有一次去一个小鞋厂定做一双皮鞋，发现鞋厂的4个工人都在给冰箱做一种元件。
现在看来，浙江所谓的“小狗经济”，那时就已经开始了。
那时候，冰箱在北方一些城市还绝对是供不应求。李书福回家后也开始生产这种冰箱零部件。据说，一开始，李书福就是自己一个人生产，然后装包里，骑自行车把零部件送到冰箱厂。后来，李书福和其他几个兄弟一起成立了冰箱配件厂，他出任厂长。
“当时的效益非常好，一年营业额有四五千万元。”吉利集团一位老员工回忆。
这时李书福做出了一个更大决定———生产电冰箱。在1985年前后，民营经济还没有获得正式承认，电冰箱这种国家统一配售商品，不可能获得有关部门批准生产。
但李书福决定冒险。
1986年，李书福在自己研发、生产出电冰箱关键零部件蒸发器后，组建了黄岩县北极花电冰箱厂，生产北极花电冰箱。
“我们电冰箱非常成功。”6月14日，靠在吉利汽车台州路桥生产基地会议室的沙发上，李书福“吹牛”。
“到1989年5月，冰箱销售额已达4000多万元，并与青岛红星厂合作，为红星厂生产冰箱、冰柜。”有老员工介绍。
北极花冰箱当时已成为国内冰箱行业的名牌产品。1989年，李书福这个26岁的北极花冰箱厂厂长，已经是一个实足的千万富翁。
但冒险让李书福付出了代价。
1989年6月，国家电冰箱实行定点生产，民营背景、戴着乡镇企业“红顶”的北极花，自然没有列入定点生产企业名单。
后来，李书福离开北极花怀揣上千万元来到深圳，身份是学生。这是李书福第一次外出学习，到目前为止，他分别在深圳、上海、哈尔滨三地的大学进修学习过，他能说一口较流利的英语。
其实，现在国内冰箱行业的名牌美的与科龙，当时同样没有上国家的定点目录，但它们还是通过各种办法坚持生产了。这可能对后来李书福虽然没有取得轿车生产目录，却坚持要通过各种办法生产汽车是一个推动。
在深圳学习期间，因为装修宿舍，李书福发现一种进口装修材料市场前景不错。随即返回浙江台州，联合兄弟开始重新创业，生产这种材料。装修材料给李书福家族带来了巨大的成功，直到现在，这份产业每年还有上亿元的利润。
海南之败
李书福最大的商业失败在海南。1992年前后海南房地产热潮正猛，李书福带着数千万元赶赴海南。
“海南地产热那一段，几千万全赔了，人都回不来了。”李书福说，“这一段就不要讲了嘛。”
李书福在海南进行房地产生意不到两年，做了些什么项目，李书福很少向外人谈起，在他个人的介绍中，这一段也被省略。海南房地产的失败，李书福说，给他最大的教训就是：“我只能做实业。”
一个月前，吉利汽车实现香港上市。李书福说，有关资本市场的事，有专门的人来做。“我不懂这一块。”
足球投资
与他在海南房地产失败不太为人所知不同，李书福从足球行业仓促退出那一段时间，他几乎天天上新闻。
2001年3月16日，吉利集团与广州签署协议进入广州足球队，随后广州吉利足球队晋级甲A失败。10月4日李书福宣布退出足球行业。但他没有选择默默地退出，而是揭开了国内足球的一些“黑幕”。“足球黑幕”因为李书福的高调退出以及他点名道姓的批评而成了热点话题。之后，媒体开始了一轮又一轮的足球“反黑打假”时，被冠上“大炮”之名的李书福又选择了沉默，到现在，他几乎不再提及这段历史。
“失败，这些都是实践的过程，这些是在学校里学不到的。”李书福说。
李书福所领导的吉利集团及其整车制造产业
集团总部设在杭州，在浙江临海、宁波、路桥和上海、兰州、济南、湘潭建有六个汽车整车制造基地，拥有年产30万辆整车的生产能力。集团现有吉利自由舰、吉利金刚、吉利远景、上海华普、美人豹等八大系列30多个整车产品。上述产品全部通过国家的3C认证，并达到欧III排放标准，部分产品达到欧IV标准，吉利拥有上述产品的完全知识产权。
从福特收购沃尔沃(volvo)
2010年3月28日，中国发展最快的汽车制造商之一浙江吉利控股集团有限收购沃尔沃(volvo)签署协议公司（简称：吉利集团）在瑞典哥德堡，宣布已与福特汽车签署最终股权收购协议，获得沃尔沃轿车公司（简称：沃尔沃轿车）100%的股权以及相关资产（包括知识产权）。吉利集团以18亿美元收购沃尔沃100%股权的协议。这是中国民营企业近年来，在海外最大的一起知名企业收购案，吉利集团一举成为中国和全球汽车制造业的耀眼明星。吉利董事长李书福随后对凤凰卫视记者表示，未来的沃尔沃是吉利的、是中国的，更是世界的。[1]
社会评价
李书福先生作风民主、办事果断。决策前他能集思广益、博采众长、虚心听取专家学者和经营管理班子其他成员的意见，并深入实际搞市场调查和可行性研究，一旦决策则意志坚定、雷厉风行，不达目标誓不放弃。1995年以来他做出的重大决策很少失误，使公司始终沿着正确方向，保持高速增长。
获得成功的根源
李书福为什么会成功？更多的人关注李书福就是希望得到他成功的答案，因此，“李书福创业”成为百度搜索中有关李书福问题所用的最多的关键词。
回答这个问题，无异于回答为什么浙江商人能成功。
有关浙商最著名的描述：“有浙商的地方就有市场”和“有市场的地方就有浙商”。其实，这两句话从另一个角度回答了李书福他们成功的原因。
尽管李书福的成功可能会有很多我们外人根本看不到的原因，但如果总结李书福创业的过程中最重要因素，最起码有两条：一是敢为天下先；二是认准了就不放弃。
看李书福的几次成功的创业，从电冰箱到摩托车再到汽车，每一次都走在了别人的前面。全国上下还在“割资本主义尾巴”的年代，李书福他们就开始“闯红灯”按市场经济的思想做生意，这成就了“有浙商就有市场”的声誉。
李书福有一句名言：“少谈点金钱，多谈点精神。”这句话高度总结了他获得财富的经验。为天下之先，说来容易，横看世间人，你一生有几次敢为天下先？其实，这是精神问题，不是赚钱的技术问题。
李书福能走到今天，与他“偏执”的性格关系密切。李书福每次做出吉利集团重大转折性的决定后，会义无反顾地去追求，就是所谓的认准了不放弃。当然，认准不放弃，包含两层意思，首先是认准了，然后就去追求。
李书福8年前开始进入汽车行业，但他说13年前，他已经预测到今天国内汽车行业的市场状况。因此，在此之前他不止一次地说，吉利进入汽车行业的时机把握是最佳的，“早一年不行，晚一年也不行”。2005年，国内民营企业开始一窝蜂进入汽车行业，这其中包括已经退出的浙江企业奥克斯。“我当时就预测奥克斯进入汽车行业不会成功。”李书福为了证明他所说的准确性，给记者拿来了他前年发表的一篇有关民营造车热的文章，指着文章说，“这可不是吹呢！”可见他对这个市场了解得透彻。
而李书福对汽车行业的“追求”当初被说成是“李疯子”。因为市场对汽车有需求，李书福就认准了去追求，这大概就是“有市场就有浙商”理论的来源吧。
職業炒家密食當三番
上回談到 Trading for a living，即在投資市場中以買賣來賺取生活費用。記得早年在美國科網股熱潮時，美國投資市場曾一度盛行 Day Trading及相關的即日鮮訓練班，有不少投資者參加了這些訓練班，初時賺到點錢，但最後被洗袋的佔大多數。
至於單靠炒賣股票搵食是否可行（事先聲明，這個搵食是指賺取生活費用，並非致富發達）？在筆者的友儕中，也有多位朋友，多年來確是成功地單靠股市搵食，當中有些更成績不俗，近年已可在半山買樓。正如好友「二百萬」，最初是期貨市場的 Trader，筆者原本打算聘請他工作，無奈他在期貨市場工作多年後，察覺日常自行買賣已有可觀收入，因而婉拒了筆者，幸好他仍每日如常跟筆者報告期貨市場的情況。
中遠 9至 11元炒波幅
美國多本有關 Day Trading的書籍也有談到，若要靠炒賣股票賺取生活費，在心態方面便要跟投資或理財截然不同。因為當炒賣成為你唯一職業後，每月須有一定收入才能維持生活，故便要將股票視為貨物，一如貨如輪轉般，股票買入來是為了盡快在短時間內賣出圖利，更重要是此乃買入股票唯一目的，當中不宜涉及太多個人感情，例如此股基本因素好，可以長揸之類，這方面與長線投資股票抱不同心態。
正如長期持有某隻股票，雖然它可能會在 1年間由 1元升至 5、 6元，但你卻沒有這麼多時間等，否則又如何有資金繼續運作？更重要是今個月又哪裏找來錢交租及水電煤等開支。
所以在 Day Trading其中一項重點，便是不要奢望每次能獲厚利，反而是每次能夠在短時間內，在最大機會率下獲取微利，好像不少美國的 Market Maker（俗稱莊家），很多時他們僅賺幾個價位便沽貨，盡快讓資金回籠，因為資金停留在市場越久，其危險性便越高，而莊家極注重資金的運用效率。
此外，有些持續在某特定水位上落的股份，它的質素未必佳，但也是一個不俗的短線買賣對象，正如附圖的中國遠洋，由去年 6月至今，除了個別極端價位，其股價大約在 9至 11元間橫行，提供了多次短線買賣機會。
由於筆者近日工作繁忙，幸好請得黃國英兄暫時代為撰寫本欄，筆者在 4月 14日再與各位讀者見面。
至於單靠炒賣股票搵食是否可行（事先聲明，這個搵食是指賺取生活費用，並非致富發達）？在筆者的友儕中，也有多位朋友，多年來確是成功地單靠股市搵食，當中有些更成績不俗，近年已可在半山買樓。正如好友「二百萬」，最初是期貨市場的 Trader，筆者原本打算聘請他工作，無奈他在期貨市場工作多年後，察覺日常自行買賣已有可觀收入，因而婉拒了筆者，幸好他仍每日如常跟筆者報告期貨市場的情況。
中遠 9至 11元炒波幅
美國多本有關 Day Trading的書籍也有談到，若要靠炒賣股票賺取生活費，在心態方面便要跟投資或理財截然不同。因為當炒賣成為你唯一職業後，每月須有一定收入才能維持生活，故便要將股票視為貨物，一如貨如輪轉般，股票買入來是為了盡快在短時間內賣出圖利，更重要是此乃買入股票唯一目的，當中不宜涉及太多個人感情，例如此股基本因素好，可以長揸之類，這方面與長線投資股票抱不同心態。
正如長期持有某隻股票，雖然它可能會在 1年間由 1元升至 5、 6元，但你卻沒有這麼多時間等，否則又如何有資金繼續運作？更重要是今個月又哪裏找來錢交租及水電煤等開支。
所以在 Day Trading其中一項重點，便是不要奢望每次能獲厚利，反而是每次能夠在短時間內，在最大機會率下獲取微利，好像不少美國的 Market Maker（俗稱莊家），很多時他們僅賺幾個價位便沽貨，盡快讓資金回籠，因為資金停留在市場越久，其危險性便越高，而莊家極注重資金的運用效率。
此外，有些持續在某特定水位上落的股份，它的質素未必佳，但也是一個不俗的短線買賣對象，正如附圖的中國遠洋，由去年 6月至今，除了個別極端價位，其股價大約在 9至 11元間橫行，提供了多次短線買賣機會。
由於筆者近日工作繁忙，幸好請得黃國英兄暫時代為撰寫本欄，筆者在 4月 14日再與各位讀者見面。
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